Table of Contents

Prioritizing Web Usability
By Jakob Nielsen, Hoa Loranger
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Publisher: New Riders
Pub Date: April 20, 2006
Print ISBN-10: 0-321-35031-6
Print ISBN-13: 978-0-321-35031-2
Pages: 432

Table of Contents  | Index

		Copyright
		Acknowledgments
		About the Authors
		Preface
		Chapter 1.  Introduction: Nothing to Hide
			Where We Got Our Data
			Tell Me Again: Why Do I Need to Do User Testing?
		Chapter 2.  The Web User Experience
			How Well Do People Use the Web?
			User Satisfaction with Web Sites
			How People Use Sites
			Search Dominance
			Scrolling
			Complying with Design Conventions and Usability Guidelines
			Information Foraging
		Chapter 3.  Revisiting Early Web Usability Findings
			Eight Problems That Haven't Changed
			Technological Change: Its Impact on Usability
			Adaptation: How Users Have Influenced Usability
			Restraint: How Designers Have Alleviated Usability Problems
			Assessing the Fate of the Early Findings
		Chapter 4.  Prioritizing Your Usability Problems
			What Makes Problems Severe
			The Scale of Misery
			Why Users Fail
			Is It Enough to Focus on the Worst Problems?
		Chapter 5.  Search
			The State of Search
			How Search Should Work
			Search Interface
			Search Engine Results Pages
			Search Engine Optimization
		Chapter 6.  Navigation and Information Architecture
			Am I There Yet?
			Match the Site Structure to User Expectations
			Navigation: Be Consistent
			Navigation: Beware the Coolness Factor
			Reduce Clutter and Avoid Redundancy
			Links and Label Names: Be Specific
			Vertical Dropdown Menus: Short Is Sweet
			Multilevel Menus: Less Is More
			Can I Click on It?
			Direct Access from the Homepage
		Chapter 7.  Typography: Readability & Legibility
			Body Text: The Ten-Point Rule
			Relative Specifications
			Choosing Fonts
			Mixing Fonts and Colors
			Text Images
			Moving Text
		Chapter 8.  Writing for the Web
			How Poor Writing Makes Web Sites Fail
			Understanding How Web Users Read
			Writing for Your Reader
			Formatting Text for Readability
		Chapter 9.  Providing Good Product Information
			Show Me the Money
			Win Customer Confidence
			Support Comparison Shopping
			Support Sales with Quality Content
		Chapter 10.  Presenting Page Elements
			Should You Design for Scrolling?
			Guiding Users, Step by Step
			Keep Like with Like
			Satisfy Your Users' Expectations
			Using White Space
		Chapter 11.  Balancing Technology with People's Needs
			Use Multimedia When It Benefits Your Audience
			Overcoming Barriers to Multimedia
			Stick to Familiar Interface Conventions
			Avoid Multimedia Excesses
			Make Videos for the Web
			The Practice of Simplicity
			Toward a More Elegant Design
		Chapter 12.  Final Thoughts: Design That Works
			Test Your Assumptions
		Index