Graphics cause file bloat. Remember, half of the world is still using dial-up connections. It's common for people to leave a site before it even finishes loading.
Text images are sometimes appropriate for snippets of text such as
Make sure the areas that people may want to copy and paste, such as addresses, are selectable. The Flash-based version of this site neglects to make the content on this page selectable. There is an icon for a printer-friendly version of the page, but it will be missed because its design is too obscure and it is far away from the main area of the page. Even
People are annoyed by blinking or moving text on Web sites because it distracts them from what they are trying to do. They also associate dynamic text with advertising and are likely to ignore it. Ironically, moving text is one of the tactics intended to grab people's attention that actually ends up driving them away because they think it is promotional and untrustworthy.
People are annoyed by blinking or moving text. They want to control their own reading pace, and dynamic text takes that control away.
As we saw in our studies in Japan, moving text is particularly
Very few people in our study even noticed the moving text at the top of the U.S. Social Security homepage. Those that did could see only a little text at a time in the miniscule content area, and if they couldn't read it fast enough, they had to wait for it to recirculate. Scrolling text may be effective on specialized
We asked people to use Pergo.com to figure out what