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Launching Your Yahoo! Business
Launching Your Yahoo! Business
ISBN: 0789735334
EAN: 2147483647
Year: N/A
Pages: 149
Authors:
Frank F. Fiore
,
Linh Tang
BUY ON AMAZON
Launching Your Yahoo Business
Table of Contents
Copyright
About the Authors
Acknowledgments
We Want to Hear from You
Introduction
Who Should Buy This Book
What s in This Book
Sidebars
Yahoo Store Setup Steps
Part I: Putting the e in Commerce
Chapter 1. eCommerce Basics
Why a Yahoo Store?
Today s eShopper
Yahoo StoresEmpowering eCommerce
Chapter 2. Choosing a Product or Service
Selling to Human Motivations
Selling to Human Needs
Should I Sell a Product or Service?
Chapter 3. Creating a Unique Selling Position
What s In It for Me?
Differentiating Yourself from Your Competition
Positioning Your BusinessThe Marketing Mix
The Big Five of eCommerce
Part II: Planning Your Yahoo Business
Chapter 4. Planning to Succeed
Why Plan Your Business?
Some Tips Before You Start
Choosing a Business Identity
Establishing Your Online Domain
Chapter 5. Important Elements of a Business Plan
Answering the Essential Questions
Business Plan Elements
Chapter 6. Setting Up Your Business Accounts
Boarding the Information Highway
Setting Up Your Email Account
Setting Up Your Shipping Center
Choosing Your Shipping Method
Setting Up Your Merchant Account
Part III: Setting Up Your Yahoo Store
Chapter 7. Tools of the Trade
Basic ToolsHardware Requirements
Basic Tools: Software Requirements
Virus and Spyware Protection
Accounting Software
Setting Up the Home OfficeSmall Office
Home Office Equipment Checklist
Chapter 8. Choosing a Merchant Solutions Package
Yahoo Merchant Solutions
Deciding How to Build Your Store
Clicks Versus Bricks
Advantages and Disadvantages of Using Yahoo Store
Chapter 9. Creating Your Yahoo Store
Planning Your Website Content
Organizing Your Materials
Getting Started
Two Ways to Add a Product
Customizing Your Page Layout and Navigation
Editing the Home Page
Publishing Your Store
Chapter 10. Setting Up Your Yahoo Store Order Settings
Setting Up Your Shipping Options
Using Checkout Manager to Customize the Checkout Pages
Using Inventory Management
Setting Up Your Merchant Account
Payment Methods
Setting Up Tax Rates
Setting Up Your Email Accounts
Publishing Your Order Settings
Part IV: Launching Your Yahoo Store
Chapter 11. Basic MarketingPromoting Your Yahoo Store for Free
Start in Meatspace
Using Yahoo Properties to Promote for Free
Chapter 12. Search Engine Optimization and Listing
Registering Your Store at Search Engines and Directories
Search Engine Optimization
Identify Keywords
Adding Meta Tags in Store Editor
Search Engine Strategy
Software
Resources
Using Yahoo Store Search Stats
Chapter 13. Marketing and Merchandising Your Store Using Yahoo Tools
Developing Your Merchandising Strategy
Permission MarketingDirect Marketing
Register with Online Shopping Destinations
Yahoo Merchant Ratings and Reviews
Part V: Managing Day-to-Day Business
Chapter 14. To Do ListManaging Workflow
Processing Orders
Reviewing Orders for Fraud
Managing Inventory
Viewing Site Statistics
Generating Sales Reports
Chapter 15. Customer Service and Shipping
Customer ServiceKeeping Your Customers Happy
Problem Resolution
Customer FeedbackYahoo Ratings
Shipping Your Products
Basic Record Keeping
Yahoo As a Partner Help Desk
Part VI: Appendixes
Appendix A. Daily, Weekly, and Monthly Tasks
Daily Tasks
Weekly Tasks
Monthly Tasks
Appendix B. Important Resources on the Web
Yahoo Store Resources
Email Discussion Lists
eBusiness Publications
General Resources
Mailing List Resources
Financial Resources
Appendix C. Unique Selling Position Worksheet
Shopper Motivations to Buy
Meeting Human Needs
The Four Ps of a USP
The Three Cs of eCommerce
The Big Five of Online Shopping
Integrating Your List and Establishing the USP
Index
SYMBOL
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y
Z
Launching Your Yahoo! Business
ISBN: 0789735334
EAN: 2147483647
Year: N/A
Pages: 149
Authors:
Frank F. Fiore
,
Linh Tang
BUY ON AMAZON
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