Launching Your Yahoo! Business
Launching Your Yahoo! Business
ISBN: 0789735334
EAN: 2147483647
EAN: 2147483647
Year: N/A
Pages: 149
Pages: 149
Authors: Frank F. Fiore, Linh Tang
- Launching Your Yahoo Business
- Table of Contents
- Copyright
- About the Authors
- Acknowledgments
- We Want to Hear from You
- Introduction
- Who Should Buy This Book
- What s in This Book
- Sidebars
- Yahoo Store Setup Steps
- Part I: Putting the e in Commerce
- Chapter 1. eCommerce Basics
- Why a Yahoo Store?
- Today s eShopper
- Yahoo StoresEmpowering eCommerce
- Chapter 2. Choosing a Product or Service
- Selling to Human Motivations
- Selling to Human Needs
- Should I Sell a Product or Service?
- Chapter 3. Creating a Unique Selling Position
- What s In It for Me?
- Differentiating Yourself from Your Competition
- Positioning Your BusinessThe Marketing Mix
- The Big Five of eCommerce
- Part II: Planning Your Yahoo Business
- Chapter 4. Planning to Succeed
- Why Plan Your Business?
- Some Tips Before You Start
- Choosing a Business Identity
- Establishing Your Online Domain
- Chapter 5. Important Elements of a Business Plan
- Answering the Essential Questions
- Business Plan Elements
- Chapter 6. Setting Up Your Business Accounts
- Boarding the Information Highway
- Setting Up Your Email Account
- Setting Up Your Shipping Center
- Choosing Your Shipping Method
- Setting Up Your Merchant Account
- Part III: Setting Up Your Yahoo Store
- Chapter 7. Tools of the Trade
- Basic ToolsHardware Requirements
- Basic Tools: Software Requirements
- Virus and Spyware Protection
- Accounting Software
- Setting Up the Home OfficeSmall Office
- Home Office Equipment Checklist
- Chapter 8. Choosing a Merchant Solutions Package
- Yahoo Merchant Solutions
- Deciding How to Build Your Store
- Clicks Versus Bricks
- Advantages and Disadvantages of Using Yahoo Store
- Chapter 9. Creating Your Yahoo Store
- Planning Your Website Content
- Organizing Your Materials
- Getting Started
- Two Ways to Add a Product
- Customizing Your Page Layout and Navigation
- Editing the Home Page
- Publishing Your Store
- Chapter 10. Setting Up Your Yahoo Store Order Settings
- Setting Up Your Shipping Options
- Using Checkout Manager to Customize the Checkout Pages
- Using Inventory Management
- Setting Up Your Merchant Account
- Payment Methods
- Setting Up Tax Rates
- Setting Up Your Email Accounts
- Publishing Your Order Settings
- Part IV: Launching Your Yahoo Store
- Chapter 11. Basic MarketingPromoting Your Yahoo Store for Free
- Start in Meatspace
- Using Yahoo Properties to Promote for Free
- Chapter 12. Search Engine Optimization and Listing
- Registering Your Store at Search Engines and Directories
- Search Engine Optimization
- Identify Keywords
- Adding Meta Tags in Store Editor
- Search Engine Strategy
- Software
- Resources
- Using Yahoo Store Search Stats
- Chapter 13. Marketing and Merchandising Your Store Using Yahoo Tools
- Developing Your Merchandising Strategy
- Permission MarketingDirect Marketing
- Register with Online Shopping Destinations
- Yahoo Merchant Ratings and Reviews
- Part V: Managing Day-to-Day Business
- Chapter 14. To Do ListManaging Workflow
- Processing Orders
- Reviewing Orders for Fraud
- Managing Inventory
- Viewing Site Statistics
- Generating Sales Reports
- Chapter 15. Customer Service and Shipping
- Customer ServiceKeeping Your Customers Happy
- Problem Resolution
- Customer FeedbackYahoo Ratings
- Shipping Your Products
- Basic Record Keeping
- Yahoo As a Partner Help Desk
- Part VI: Appendixes
- Appendix A. Daily, Weekly, and Monthly Tasks
- Daily Tasks
- Weekly Tasks
- Monthly Tasks
- Appendix B. Important Resources on the Web
- Yahoo Store Resources
- Email Discussion Lists
- eBusiness Publications
- General Resources
- Mailing List Resources
- Financial Resources
- Appendix C. Unique Selling Position Worksheet
- Shopper Motivations to Buy
- Meeting Human Needs
- The Four Ps of a USP
- The Three Cs of eCommerce
- The Big Five of Online Shopping
- Integrating Your List and Establishing the USP
- Index
- SYMBOL
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- Y
- Z
Launching Your Yahoo! Business
ISBN: 0789735334
EAN: 2147483647
EAN: 2147483647
Year: N/A
Pages: 149
Pages: 149
Authors: Frank F. Fiore, Linh Tang