Digital Food Photography
- Digital Food Photography
- Table of Contents
- Copyright
- Acknowledgments
- About the Author
- Introduction
- The Saliva Factor: Let s Cook Up Some Food Photos
- Chapter 1. The Key Ingredient: Pixels
- The Way It Was: Working with Film
- The Digital Age
- The Digital Process
- Digital Advantage
- Digital Challenges
- Chapter 2. Digital Photography: The Necessities
- Selecting a Digital Camera and Accessories
- Understanding and Using Your Digital Camera
- Chapter 3. Who s Digesting It: Advertising, Packaging, Public Relations, and the Media
- Questions, Questions, Questions
- The Digital Reality Check
- Shooting for Advertising, Packaging, Media Usage, and Public Relations
- Tabasco
- Barilla
- Chapter 4. Who s Doing the Cooking: Working with Food Stylists
- What Is a Food Stylist?
- Pre-Production
- At the Shoot
- Food-Styling Trends
- Food-Styling Techniques and Tricks
- Chapter 5. Prop Styling: Who s Doing the Shopping?
- The Creative Process
- Basic Considerations
- Locating Props
- At the Shoot
- Understanding Style
- A Visual Comparison of Prop Styles
- Chapter 6. Grabbing Your Attention: Composition
- Impact and Proportion
- Depth of Field
- A Visual Comparison of Compositions
- Chapter 7. The Recipe for Light
- The Importance of Proper Exposure
- Lighting for Digital Food Photography
- A Visual Comparison of Lighting Setups
- Chapter 8. The Digital Spice: Retouching
- Adobe Photoshop
- Setting Up the Digital Workstation
- Organizing Your Data
- The Art of Retouching Food: Using Adobe Photoshop
- Preparing for Reproduction
- Chapter 9. Get Cooking and Make Some Money: Getting into the Business
- Overhead
- Marketing Yourself to Clients and Agents
- Stock Photography
- Creative Team
- Database and Image Storage
- Financial Matters
- Saving for the Future
- Protecting Yourself
- Copyright Issues
- Photo Credits
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- Z
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- Chapter IX Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage
- Chapter XV Customer Trust in Online Commerce
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability