| | | Copyright |
| | | Acknowledgments |
| | | About the Author |
| | | Introduction |
| | | | The Saliva Factor: Let's Cook Up Some Food Photos! |
| | | Chapter 1. The Key Ingredient: Pixels |
| | | | The Way It Was: Working with Film |
| | | | The Digital Age |
| | | | The Digital Process |
| | | | Digital Advantage |
| | | | Digital Challenges |
| | | Chapter 2. Digital Photography: The Necessities |
| | | | Selecting a Digital Camera and Accessories |
| | | | Understanding and Using Your Digital Camera |
| | | Chapter 3. Who's Digesting It: Advertising, Packaging, Public Relations, and the Media |
| | | | Questions, Questions, Questions |
| | | | The Digital Reality Check |
| | | | Shooting for Advertising, Packaging, Media Usage, and Public Relations |
| | | | Tabasco |
| | | | Barilla |
| | | Chapter 4. Who's Doing the Cooking: Working with Food Stylists |
| | | | What Is a Food Stylist? |
| | | | Pre-Production |
| | | | At the Shoot |
| | | | Food-Styling Trends |
| | | | Food-Styling Techniques and Tricks |
| | | Chapter 5. Prop Styling: Who's Doing the Shopping? |
| | | | The Creative Process |
| | | | Basic Considerations |
| | | | Locating Props |
| | | | At the Shoot |
| | | | Understanding Style |
| | | | A Visual Comparison of Prop Styles |
| | | Chapter 6. Grabbing Your Attention: Composition |
| | | | Impact and Proportion |
| | | | Depth of Field |
| | | | A Visual Comparison of Compositions |
| | | Chapter 7. The Recipe for Light |
| | | | The Importance of Proper Exposure |
| | | | Lighting for Digital Food Photography |
| | | | A Visual Comparison of Lighting Setups |
| | | Chapter 8. The Digital Spice: Retouching |
| | | | Adobe Photoshop |
| | | | Setting Up the Digital Workstation |
| | | | Organizing Your Data |
| | | | The Art of Retouching Food: Using Adobe Photoshop |
| | | | Preparing for Reproduction |
| | | Chapter 9. Get Cooking and Make Some Money: Getting into the Business |
| | | | Overhead |
| | | | Marketing Yourself to Clients and Agents |
| | | | Stock Photography |
| | | | Creative Team |
| | | | Database and Image Storage |
| | | | Financial Matters |
| | | | Saving for the Future |
| | | | Protecting Yourself |
| | | | Copyright Issues |
| | | Photo Credits |
| | | Index |
