The food stylist's job is to create the food and dishes that appear in magazines, cookbooks, advertisements, food packaging, television commercials, and sometimes even feature films. Using behind-the-scenes magic and culinary artistry, a food stylist is responsible for making food look exciting, enticing, and effortlessly preparedin essence, seducing the viewer. The food stylist brings to a photograph a creative eye, expertise in food preparation, and the artistic interpretation of the black-and-white words of a recipe. Having the food stylist involved in the planning, organization, and execution of a food shoot is a big advantage.
To find food stylists in your area, look to various organizations such as the Association of Stylists and Coordinators (http://www.stylistsasc.com). In addition, some food stylists have their own Web sites. You can search online and view their work to see if it meets your needs. Of course, word of mouth and referrals from other photographers, clients, and chefs are often the best sources of information. After you have identified a stylist, you should always meet personally to determine whether you will be comfortable working together. After all, it is a collaborative effort.
So what does it take to be a food stylist? Consider the following: