The Unusually Useful Web Book
The Unusually Useful Web Book
ISBN: 0735712069
EAN: 2147483647
EAN: 2147483647
Year: 2006
Pages: 195
Pages: 195
Authors: June Cohen
- Main Page
- Table of content
- Copyright
- about the author
- about the cartoonist
- about the technical reviewer
- acknowledgments
- experts
- editors and others
- colleagues
- inspirations
- friends and family
- Tell Us What You Think
- 12 steps to web site success
- top 10 reasons web sites fail
- introduction
- what this book is...and isn t
- what we ve learned about the web
- Section 1: planning your site
- Chapter 1. deciding what to do
- what works on the web
- writing a mission statement
- stating your goals
- setting goals for a company site
- deciding what goes on the site
- take action writing a plan
- why bother writing a plan?
- the basic product plan
- Chapter 2. naming your site
- choosing a name
- registering your name
- choosing a suffix
- Chapter 3. sizing up the competition
- identifying competitors
- evaluating competitors
- Chapter 4. getting to know your users
- learning about your users
- profiling your users
- estimating audience size
- visualizing your users
- predicting what users will want
- understanding user needs
- understanding user behavior
- take action making money
- the revenue models
- considering your options
- why pick just one?
- 5 online revenue models
- making money from product sales
- making money from advertising
- making money from user fees subscriptions
- making money from match-making
- online payment options
- Section 2: designing your site
- Chapter 5. designing for the web
- designing for the user
- designing for web conventions
- designing for HTML
- designing for different systems
- designing for speed
- Chapter 6. organization navigation
- site organization
- structuring your site
- documenting site structure
- site navigation
- global and local navigation
- creating a navigation system
- 12 navigation systems
- naming site sections
- take action: usability testing
- what you can learn from usability tests
- usability testing on the cheap
- Chapter 7. visual design
- front door design
- color on the web
- creating a color system
- making color work on the web
- typography on the web
- Chapter 8. understanding design technologies
- html xhtml
- stylesheets
- plug-ins
- client-side scripts (javascript)
- server-side scripts (asp, php)
- java applets
- how d they get that look?
- understanding xhtml
- understanding tables
- understanding frames
- understanding stylesheets
- understanding javascript
- understanding flash
- understanding php
- Section 3: building your site
- Chapter 9. building for the web
- building for speed
- building for compatibility
- building for reliability
- fixing a broken site
- building for accessibility
- building your site to last
- building the backend
- Chapter 10. how web sites work (a primer)
- how web pages are built
- 3 ways to build a web site
- picturing how html works
- building your first web page
- how web pages turn into a web site
- Chapter 11. preparing images multimedia for the web
- understanding compression
- how compression works
- understanding memory
- images on the web
- choosing an image file format
- preparing images for the web
- audio on the web
- choosing a format for online audio
- preparing audio for the web
- video on the web
- choosing a format for online video
- preparing video for the web
- take action improving site speed
- how slow is too slow?
- a speedy site in 6 steps
- Chapter 12. adding applications to your site
- choosing the right technology
- developing software for your site
- developing the application
- Section 4: maintaining your site
- Chapter 13. monitoring evolving your site
- studying your site
- sources of traffic to your site
- measuring traffic
- creating a traffic report
- typical traffic patterns
- a year s forecast
- evolving your site
- take action increasing traffic
- getting started
- attracting new visitors
- keeping visitors around longer
- bringing visitors back more often
- Chapter 14. promoting your site
- word-of-mouth strategies
- email strategies
- choosing an email strategy
- setting up an email list
- linking strategies
- online advertising
- where to advertise?
- targeting ads
- types of ads
- cross-media strategies
- take action improving your search rank
- first understand how it works
- then make a plan...
- if all else fails ...
- getting listed in search engines
- improving your rank in search engines
- Chapter 15. managing a web project team
- managing a web project
- managing a web team
- assembling a web team
- structuring your web team
- Appendix expert advice
- the experts
- Index
- Index SYMBOL
- Index A
- Index B
- Index C
- Index D
- Index E
- Index F
- Index G
- Index H
- Index I
- Index J
- Index K
- Index L
- Index M
- Index N
- Index O
- Index P
- Index Q
- Index R
- Index S
- Index T
- Index U
- Index V
- Index W
- Index X
- Index Y
The Unusually Useful Web Book
ISBN: 0735712069
EAN: 2147483647
EAN: 2147483647
Year: 2006
Pages: 195
Pages: 195
Authors: June Cohen