The Unusually Useful Web Book |
By June Cohen |
| |
Publisher | : New Riders Publishing |
Pub Date | : May 23, 2003 |
ISBN | : 0-7357-1206-9 |
Pages | : 408 |
| | Copyright |
| | about the author |
| | about the cartoonist |
| | about the technical reviewer |
| | acknowledgments |
| | | experts |
| | | editors and others |
| | | colleagues |
| | | inspirations |
| | | friends and family |
| | | Tell Us What You Think |
|
| | 12 steps to web site success |
| | top 10 reasons web sites fail |
| | introduction |
| | | what this book is...and isn't |
| | | what we've learned about the web |
|
| | Section 1. planning your site |
| | | Chapter 1. deciding what to do |
| | | what works on the web |
| | | writing a mission statement |
| | | stating your goals |
| | | setting goals for a company site |
| | | deciding what goes on the site |
|
| | | take action! writing a plan |
| | | why bother writing a plan? |
| | | the basic product plan |
|
| | | Chapter 2. naming your site |
| | | choosing a name |
| | | registering your name |
| | | choosing a suffix |
|
| | | Chapter 3. sizing up the competition |
| | | identifying competitors |
| | | evaluating competitors |
|
| | | Chapter 4. getting to know your users |
| | | learning about your users |
| | | profiling your users |
| | | estimating audience size |
| | | visualizing your users |
| | | predicting what users will want |
| | | understanding user needs |
| | | understanding user behavior |
|
| | | take action! making money |
| | | the revenue models |
| | | considering your options |
| | | why pick just one? |
| | | 5 online revenue models |
| | | making money from product sales |
| | | making money from advertising |
| | | making money from user fees & subscriptions |
| | | making money from match-making |
| | | online payment options |
|
|
| | Section 2. designing your site |
| | | Chapter 5. designing for the web |
| | | designing for the user |
| | | designing for web conventions |
| | | designing for HTML |
| | | designing for different systems |
| | | designing for speed |
|
| | | Chapter 6. organization & navigation |
| | | site organization |
| | | structuring your site |
| | | documenting site structure |
| | | site navigation |
| | | global and local navigation |
| | | creating a navigation system |
| | | 12 navigation systems |
| | | naming site sections |
|
| | | take action: usability testing |
| | | what you can learn from usability tests |
| | | usability testing on the cheap |
|
| | | Chapter 7. visual design |
| | | front door design |
| | | color on the web |
| | | creating a color system |
| | | making color work on the web |
| | | typography on the web |
|
| | | Chapter 8. understanding design technologies |
| | | html & xhtml |
| | | stylesheets |
| | | plug-ins |
| | | client-side scripts (javascript) |
| | | server-side scripts (asp, php) |
| | | java applets |
| | | how'd they get that look? |
| | | understanding xhtml |
| | | understanding tables |
| | | understanding frames |
| | | understanding stylesheets |
| | | understanding javascript |
| | | understanding flash |
| | | understanding php |
|
|
| | Section 3. building your site |
| | | Chapter 9. building for the web |
| | | building for speed |
| | | building for compatibility |
| | | building for reliability |
| | | fixing a broken site |
| | | building for accessibility |
| | | building your site to last |
| | | building the backend |
|
| | | Chapter 10. how web sites work (a primer) |
| | | how web pages are built |
| | | 3 ways to build a web site |
| | | picturing how html works |
| | | building your first web page |
| | | how web pages turn into a web site |
|
| | | Chapter 11. preparing images & multimedia for the web |
| | | understanding compression |
| | | how compression works |
| | | understanding memory |
| | | images on the web |
| | | choosing an image file format |
| | | preparing images for the web |
| | | audio on the web |
| | | choosing a format for online audio |
| | | preparing audio for the web |
| | | video on the web |
| | | choosing a format for online video |
| | | preparing video for the web |
|
| | | take action! improving site speed |
| | | how slow is too slow? |
| | | a speedy site in 6 steps |
|
| | | Chapter 12. adding applications to your site |
| | | choosing the right technology |
| | | developing software for your site |
| | | developing the application |
|
|
| | Section 4. maintaining your site |
| | | Chapter 13. monitoring & evolving your site |
| | | studying your site |
| | | sources of traffic to your site |
| | | measuring traffic |
| | | creating a traffic report |
| | | typical traffic patterns |
| | | a year's forecast |
| | | evolving your site |
|
| | | take action! increasing traffic |
| | | getting started |
| | | attracting new visitors |
| | | keeping visitors around longer |
| | | bringing visitors back more often |
|
| | | Chapter 14. promoting your site |
| | | word-of-mouth strategies |
| | | email strategies |
| | | choosing an email strategy |
| | | setting up an email list |
| | | linking strategies |
| | | online advertising |
| | | where to advertise? |
| | | targeting ads |
| | | types of ads |
| | | cross-media strategies |
|
| | | take action! improving your search rank |
| | | first understand how it works |
| | | then make a plan... |
| | | if all else fails ... |
| | | getting listed in search engines |
| | | improving your rank in search engines |
|
| | | Chapter 15. managing a web project & team |
| | | managing a web project |
| | | managing a web team |
| | | assembling a web team |
| | | structuring your web team |
|
|
| | expert advice |
| | | the experts |
|
| | Index |