Index M

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z]

Macromedia Flash  2nd  3rd  4th  5th  6th  7th 
Madsen, Hunter
    avoiding jargon 
    avoiding jargon-based section names 
    bio of 
    brand recognition and visual design 
    buying email address lists 
    cross-media strategies 
    improving search rank 
    promoting web sites 
    tips for email newsletters  2nd 
    web rings 
mail servers 
main page design  [See Front door design]
maintaining web sites
    continuous improvement
        importance of  2nd 
    evaluation methods  2nd 
        action section  2nd 
        customer feedback  2nd 
        traffic analysis  2nd  3rd  4th  5th  6th  7th  8th  9th  10th  11th  12th  13th  14th  15th  16th  17th  18th  19th  20th  21st  22nd  23rd  24th  25th  26th  27th  28th  29th  30th  31st  32nd  33rd  34th  35th 
        usability testing 
    evolution of site 
    increasing traffic  2nd  3rd 
        action section 
        attracting visitors  2nd  3rd  4th 
        encouraging repeat visitors  2nd  3rd 
        retaining visitors  2nd  3rd  4th 
    promotion methods  2nd 
        action section  2nd 
        cross-media strategies  2nd  3rd  4th 
        email  2nd  3rd  4th  5th  6th  7th  8th  9th  10th  11th  12th 
        linking strategies  2nd  3rd  4th  5th  6th  7th  8th  9th  10th  11th 
        online advertising  2nd  3rd  4th  5th  6th  7th  8th  9th  10th  11th  12th  13th  14th  15th  16th  17th  18th  19th  20th  21st  22nd  23rd  24th  25th  26th  27th  28th  29th  30th  31st  32nd 
        tips for 
        word-of-mouth  2nd  3rd  4th  5th  6th  7th 
    search rank improvement  2nd 
        action section  2nd 
        directory listings  2nd  3rd 
        example of top=ranked site 
        search engine listings  2nd  3rd  4th  5th  6th  7th 
managing
    web projects  [See See project management]
    web team  [See See team management]
many-to-many lists
    email promotion strategies 
Margolin, Matt
    accessibility of web sites 
    bio of 
    collaboration 
    recording audio 
market analysis (user research tool) 
    predicting user wants 
marketing managers
    role of 
marketing plans
    including in product plans 
marketing web sites  [See Promoting web sites]
matching
    print and screen colors  2nd 
matchmaking (revenue model)  2nd  3rd 
McDaniel, Lance
    bio of 
    communicating with engineers 
    functionality versus entertainment  2nd 
    importance of target audience 
    importance of users' opinions 
    planning web sites 
    product sales (revenue model) 
    project management 
    selecting applications for web sites 
    setting schedules  2nd 
    unrealistic expectations for web projects 
    unrealistic schedules 
    usability testing  2nd  3rd 
McLuhan, Marshall (The Medium is the Message ITALIC) 
meanings of color 
measuring
    computer capacity 
    file size 
measuring traffic  2nd  3rd  4th  5th  6th  7th  8th 
media production specialists
    role of 
meetings
    project management 
megabytes 
memory (storage space) 
    measuring computer capacity 
    measuring file size 
Mercer, Noah
    bio of 
    building applications 
    communicating with engineers 
    engineering and site speed 
    importance of business needs 
    poorly defined products 
    problem definition (application development cycle)  2nd 
    software documentation 
    speed and cost of web sites 
    speed of web sites 
merchandisers
    role of 
Merholz, Peter
    Amazon as positive example 
    avoiding pull-down menus 
    bio of 
    collaboration 
    information architecture 
    project management 
    pull-down menus 
    saying no (project management) 
meta tags
    improving search rank 
metrics  [See Traffic reports]
micropayments
    for online payment 
mission statement
    clarifying  2nd 
    including in product plans 
mission statements
    writing  2nd 
misspelled domain names
    registering 
moderators
    role of 
money-making modes  [See Revenue models]
monitoring web sites  [See Evaluating web sites]
monitors
    effect on compatibility 
    effect on web design 
mood of web site
    and visual design 
Morris, Jim
    avoiding burn-out 
    bio of 
    brainstorming sessions 
    collaboration 
    communicating with engineers 
    geographically dispersed team 
    scope creep 
    setting schedules 
    speed and sales from web sites 
motivation
    team management 
mouseovers 
MP3 audio 
MSN.com traffic analysis example  2nd 
Mulder, Steve
    bio of 
    section names 
    short-term versus long-term goals of web sites 
    usability testing 
    user-centered design 
    visual impact of online advertising 
multi-page features
    retaining visitors 
multi-page paths
    for navigation 
multidisciplinary team management 
multiple site organizational structures  2nd  3rd 
music  [See Audio]