Index P

[SYMBOL] [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K] [L] [M] [N] [O] [P] [Q] [R] [S] [T] [U] [V] [W] [X] [Y] [Z]

pacing of web site information
    effect of web site speed on 
page schematics
    information architecture documentation 
page size
    reducing 
page-layout software 
page-top nav bar
    for navigation 
pageviews
    versus hits 
paid links  2nd 
    sources of traffic 
paper prototypes (usability testing) 
patterns
    traffic analysis 
patterns in traffic analysis  2nd 
    seasonal patterns  2nd  3rd 
pay-as-you-go services 
    matchmaking (revenue model) 
payment methods
    online advertising 
payment options  2nd 
performance
    for advertising revenue 
persistent navigation  [See Global navigation]
personality conflicts  [See Corporate politics]
personas (user research tool) 
    creating  2nd 
        action section 
photo editors
    role of 
PHP  2nd  3rd  4th  5th 
physical space
    navigation as 
picture size
    editing video 
placement of elements
    usability testing 
    visual design tips 
placement of page elements
    designing web sites 
planning
    for compatibility  2nd 
planning web sites
    advantages of web sites 
    balancing goals for  2nd 
    competitive analysis  2nd 
        evaluating competitors  2nd  3rd 
        identifying competitors  2nd  3rd  4th 
    defining feature set 
        action section 
        core features 
        prioritizing features  2nd  3rd  4th 
        writing blue-sky list  2nd 
    domain names 
        action section 
        frequently asked questions 
        registering names and trademarks  2nd 
        selecting suffixes 
        types of names  2nd  3rd 
    examples of goals 
    goals action section 
    importance of 
    mission statements  2nd 
    product plans  2nd  3rd  4th 
        action section 
        assumptions section 
        budget section 
        competition section 
        feature set section 
        marketing section 
        mission statement and goals section 
        name section 
        revenue model section 
        schedule section 
        target audience section 
        team members section 
        traffic patterns section 
    reasons for needing web site 
    revenue models  2nd 
        action section 
        advertising  2nd  3rd 
        generating leads 
        matchmaking  2nd  3rd 
        payment options  2nd 
        product sales  2nd  3rd 
        selecting  2nd  3rd  4th 
        subscription fees  2nd  3rd 
    simplicity, importance of 
    stating goals for  2nd 
        company sites  2nd 
    strengths of web medium  2nd 
    usability versus entertainment  2nd 
    users
        avoiding assumptions about 
        determining needs of  2nd  3rd  4th 
        estimating audience size  2nd 
        importance of  2nd 
        importance of web site to 
        predicting wants of  2nd  3rd 
        profiling  2nd  3rd  4th  5th  6th 
        researching  2nd  3rd  4th  5th  6th  7th 
        segmenting 
        understanding behavior of  2nd  3rd  4th  5th 
        visualizing  2nd  3rd  4th  5th 
        what to avoid on web site  2nd 
plans  [See planning web sites, product plans]
platform
    effect on web design 
platforms
    cross-platform testing
        improving site speed 
    effect on compatibility 
plug-ins 
    effect on compatibility 
    effect on web design 
    Flash  2nd  3rd  4th 
PNG image format 
political nature of defining web site's feature set 
politics  [See Corporate politics]2nd  [See Corporate politics]
poorly defined product
    problems with 
pop-up ads 
    standard sizes 
pop-up windows  2nd 
    for audio files 
    for video files 
portals
    online advertising 
Powazek, Derek
    bio of 
    like begets like feedback 
    mood of web site and visual design 
    testing web sites 
    tips for designing web sites 
predicting user wants  2nd  3rd 
preference rating (user research tool) 
preference ratings (user research tool)
    predicting user wants 
preparing
    audio for web sites
        avoiding background music 
        compression 
        file formats 
        list of uses for audio  2nd 
        steps for  2nd  3rd  4th  5th  6th 
    files for web sites
        compression  2nd  3rd 
        memory (storage space)  2nd  3rd 
    images for web sites
        compression 
        file formats 
        steps for  2nd 
        types of images  2nd 
    video for web sites
        compression 
        file formats 
        list of uses for video 
        steps for  2nd  3rd 
price
    for advertising revenue 
print colors
    matching with screen colors  2nd 
prioritizing elements
    improving site speed 
    steps for creating information architecture 
prioritizing options
    and visual design 
    visual design tips 
prioritizing web site features  2nd  3rd 
    chart for 
    process for 
problem definition (application development cycle)  2nd 
process
    versus product 
producers
    role of  2nd 
product
    versus process 
product definitions  [See functional specifications]
product managers  [See Producers]
product placements 
product plans
    writing  2nd  3rd  4th 
        action section 
        assumptions section 
        budget section 
        competition section 
        feature set section 
        marketing section 
        mission statement and goals section 
        name section 
        revenue model section 
        schedule section 
        target audience section 
        team members section 
        traffic patterns section 
product sales (revenue model)  2nd  3rd 
production
    effect of site speed on 
production leads
    role of  2nd 
production managers  [See Production leads]
profiling
    users  2nd  3rd  4th  5th 
        action section 
profitability
    improving
        Webmonkey example 
programmers
    role of 
programming  [See client-side scripts, server-side scripts]2nd  [See Engineering]
programs  [See Applications]
project leads  [See Producers]
project management  2nd  3rd 
    "process"  2nd 
    brainstorming sessions  2nd  3rd  4th 
    clarifying mission and goals  2nd 
    decision-making process  2nd 
    red flags in  2nd  3rd  4th 
    saying "no"  2nd 
    saying no 
    schedules
        saving slipped schedules 
        setting  2nd  3rd  4th 
    team management  2nd 
        assembling a team  2nd 
        avoiding burn-out 
        collaboration  2nd  3rd  4th  5th  6th 
        corporate politics  2nd 
        languages for communication 
        motivation 
        multi-disciplinary team 
        roles of team members  2nd  3rd  4th  5th  6th  7th  8th  9th  10th  11th  12th  13th  14th  15th  16th  17th  18th  19th  20th  21st  22nd  23rd  24th  25th  26th  27th  28th  29th  30th  31st  32nd  33rd 
        structure of team  2nd  3rd  4th  5th  6th  7th 
project managers  [See Producers]
promoting web sites  2nd 
    action section  2nd 
    cross-media strategies  2nd  3rd  4th 
    email 
        collecting addresses  2nd  3rd  4th 
        reasons for using 
        selecting software for newsletters 
        selecting strategies  2nd  3rd 
        tips for  2nd 
    linking strategies  2nd 
        directory listings 
        headlines 
        links from other sites  2nd 
        paid links  2nd 
        search engine listings 
        top-level versus deep links  2nd 
    online advertising  2nd 
        action section 
        analysis of 
        annoying ads 
        clarity of language 
        clickthrough 
        compelling ads 
        contextual ads 
        contextual placement  2nd 
        deceptive ads 
        entertaining ads 
        functional ads 
        no-nonsense ads 
        offers made  2nd 
        payment methods 
        selecting sites for  2nd  3rd 
        standards 
        targeting ads  2nd 
        types of ads  2nd  3rd  4th  5th  6th  7th 
        visual impact 
    tips for 
    word-of-mouth  2nd 
        affiliate programs  2nd 
        tell-a-friend programs  2nd  3rd 
promotional offers
    encouraging repeat visitors 
psychographics (user profiles) 
pull-down menus 
    avoiding use of 
    for navigation 
purchase patterns 
purchasing
    email address lists 
purpose of site
    obscuring 



The Unusually Useful Web Book
The Unusually Useful Web Book
ISBN: 0735712069
EAN: 2147483647
Year: 2006
Pages: 195
Authors: June Cohen

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