As the Internet kept morphing into different things, it became clear that the sixth leg of the octopus would eventually devour the other five. First came e-commerce, virtual storefronts, and the clicks-and- bricks thing. Next there was MP3, a music-compression algorithm that had the media industry ( especially the music business) quaking in its boots. The whiz kids in Silicon Valley chided the old media that they had nothing to fear from new technology ”that is, until pirated CD-ROMs of software started popping up on eBay! Everyone eventually figured out that nobody owned cyberspace, but not before the traditional media went broke investing in it!