Innovation and Imagination at Work 2004
- Table of Contents
- BackCover
- Innovation and Imagination at Work, 2nd Edition
- Preface
- Chapter 1: Innovation In The Networked World: New Corporate Mindsets For The Cyber Age
- Executive summary
- Introduction
- The networked world
- Innovation in the networked world
- Developing a plan for strategic innovation
- The right environment for innovation
- Conclusion
- For further exploration
- Notes
- Chapter 2: Rewire Your Head: Learning To Navigate The Future
- Executive summary
- Introduction
- Listen to the rhythms
- So, what is your attitude?
- Rewire your head: creating new mental models
- Life beyond the machine: the living system
- Warp speed or road kill?
- The evolution of leadership
- Conclusion
- For further exploration
- Acknowledgments
- Chapter 3: Nurturing Imagination: Fostering Creativity In Your Organisation
- Executive summary
- Introduction
- Creativity, imagination and the organisation
- Characteristics of imaginative people
- Characteristics of a creative environment
- Overcoming barriers
- Barriers for individuals
- Encouraging imagination
- Tools and exercises to increase creativity
- Ethics, values and creativity
- How innovative is your organisation?
- Conclusion
- For further exploration
- Chapter 4: Generating Innovative Ideas: Building A Front-End Ideas System
- Executive summary
- Introduction
- The relationship between ideas, innovation and business growth
- Building a front-end system for creating new ideas
- Conclusion
- For further exploration
- Chapter 5: Surviving In The Corporate Jungle:Strategies For Becoming An Innovative Organisation
- Executive summary
- Introduction
- Why don t companies innovate more?
- Developing and implementing innovation: some issues to consider
- Optimising the soft management issues
- Becoming innovative: some first steps Can your company become more innovative? Yes But there is no short-term fix.
- Conclusion
- For further exploration
- Chapter 6: Developing Innovation: A Practical Approach For Medium-Sized Businesses
- Executive summary
- Introduction
- The innovation imperative
- Innovation: the real story
- Innovation and the issue of organisational size
- The innovation challenge
- Strategic innovation
- Features of an innovating enterprise
- Building innovative performance: a four-step practical program
- Barriers to delivering innovation
- Building innovative capability
- Conclusion
- For further exploration
- Chapter 7: Entrepreneur- Ship: The Link Between Invention, Innovation And Success
- Executive summary
- Introduction
- What is entrepreneurship?
- Entrepreneurial business cultures
- Business models for innovation
- Sources of profit
- Becoming nimble and responsive
- Building an entrepreneurial culture
- Conclusion
- For further exploration
- Chapter 8: Innovation From The Ground Up: Street Level Marketing For Entrepreneurs
- Executive summary
- Introduction
- What is street level marketing?
- Essential components of SLM
- Application of SLM in larger organisations
- Conclusion
- For further exploration
- Index
- Index_B
- Index_C
- Index_D
- Index_E
- Index_F
- Index_G
- Index_H
- Index_I
- Index_J
- Index_K
- Index_L
- Index_M
- Index_N
- Index_O
- Index_P
- Index_Q
- Index_R
- Index_S
- Index_T
- Index_U
- Index_V
- Index_W
- List of Figures
- List of Tables
- List of Sidebars
- Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
- Chapter V Consumer Complaint Behavior in the Online Environment
- Chapter IX Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage
- Chapter XI User Satisfaction with Web Portals: An Empirical Study
- Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability