passion, 117 , 120, 155, 243
performance building, 1679
personal communication, 139
personal responsibility, 45
planning for strategic innovation, 1719 see also strategic planning
political environment, 9, 10
price competition, 101, 1023
PricewaterhouseCoopers, 81
process optimisation , 137, 146
product belief, 229, 2425
product development, 179, 227, 2301 , 236, 242 see also new products/ services
product differentiation, 202, 203, 2045
product life cycle/span, 10, 190, 196
profitability, 161 , 180, 188, 189, 191, 197, 204, 205, 215, 230