tactical innovation, 1323 , 134, 135, 137
target markets, 226, 227, 230, 240, 241
teamwork, 136
see also leadership team; management team
technological advances, 6, 8, 256, 35, 68, 131, 132, 189 , 190, 215
technological innovation, 1312
technological myopia , 2001
technology, 48, 137, 146, 157, 187, 195, 197, 234
testing phase/ mentality , 103, 105, 117 , 121, 237, 240, 246
thinking, 8, 12, 1517 , 23, 34, 43, 44, 46, 47, 52, 556, 67, 68, 87, 109, 110 , 118
top-down marketing focus, 224, 226, 245
transformation strategy, 1589
transportation costs, 202, 203
trans-temporal time span, 16
trust, 72, 73, 82, 85, 238