Chapter 4: Generating Innovative Ideas: Building A Front-End Ideas System

Ken Hudson

About the author

Ken Hudson, BBus (UTS), MBA (UNE), PhD (UWS)

Dr Ken Hudson has over 16 years senior management experience in marketing, advertising, direct marketing and management consulting, including a position as the marketing director of American Express.

His interest in the role of ideas and innovation in the corporate cycle emerged from conversations with senior managers about their self-confessed lack of expertise in creating, evaluating and implementing new products and services.

This led Ken to form High Performance Thinking, a business consulting, coaching and training company that specialises in unlocking the growth potential of people, brands and businesses.

Ken is a lively, engaging presenter, trainer, coach and facilitator. He is a part-time lecturer at the University of Technology Sydney, where he teaches Marketing creativity ,a postgraduate subject that he designed.

Ken has written many articles on improving the performance of brands, businesses, teams and individuals by developing different and more powerful mindsets . He has been interviewed by the Australian Financial Review and The Boss Magazine ,and is currently writing a book on creativity, entitled Mind Breaks.

To find out more about Ken and his work, visit www.highperformancethinking.com.au

Ken Hudson can be reached at [e-mail]