I've found that the best way to capture the result of applying these patterns is through a series of large charts located in a publicly accessible dedicated space. A stylized , condensed example of such a display is shown in Figure B-2. The large question mark represents what happens when marketing identifies an unmet need requiring a technology or capability. The final row of the grid is the addition of the real schedule, or a schedule that has been communicated to customers and salespeople perhaps through the product roadmap. Placing the real schedule along the bottom of the diagram ensures that everything is being considered pragmatically. Not shown in this example are market events/market rhythms . These should be added in your application of these patterns.
Figure B-2. Sharing the results