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The Unusually Useful Web Book

ISBN: 0735712069
EAN: 2147483647

Year: 2006
Pages: 195

Authors: June Cohen

BUY ON AMAZON

• Main Page
• Table of content
• Copyright
• about the author
• about the cartoonist
• about the technical reviewer
• acknowledgments
• experts
• editors and others
• colleagues
• inspirations
• friends and family
• Tell Us What You Think
• 12 steps to web site success
• top 10 reasons web sites fail
• introduction
• what this book is...and isn t
• what we ve learned about the web
• Section 1: planning your site
• Chapter 1. deciding what to do
• what works on the web
• writing a mission statement
• stating your goals
• setting goals for a company site
• deciding what goes on the site
• take action writing a plan
• why bother writing a plan?
• the basic product plan
• Chapter 2. naming your site
• choosing a name
• registering your name
• choosing a suffix
• Chapter 3. sizing up the competition
• identifying competitors
• evaluating competitors
• Chapter 4. getting to know your users
• learning about your users
• profiling your users
• estimating audience size
• visualizing your users
• predicting what users will want
• understanding user needs
• understanding user behavior
• take action making money
• the revenue models
• considering your options
• why pick just one?
• 5 online revenue models
• making money from product sales
• making money from advertising
• making money from user fees subscriptions
• making money from match-making
• online payment options
• Section 2: designing your site
• Chapter 5. designing for the web
• designing for the user
• designing for web conventions
• designing for HTML
• designing for different systems
• designing for speed
• Chapter 6. organization navigation
• site organization
• structuring your site
• documenting site structure
• site navigation
• global and local navigation
• creating a navigation system
• 12 navigation systems
• naming site sections
• take action: usability testing
• what you can learn from usability tests
• usability testing on the cheap
• Chapter 7. visual design
• front door design
• color on the web
• creating a color system
• making color work on the web
• typography on the web
• Chapter 8. understanding design technologies
• html xhtml
• stylesheets
• plug-ins
• client-side scripts (javascript)
• server-side scripts (asp, php)
• java applets
• how d they get that look?
• understanding xhtml
• understanding tables
• understanding frames
• understanding stylesheets
• understanding javascript
• understanding flash
• understanding php
• Section 3: building your site
• Chapter 9. building for the web
• building for speed
• building for compatibility
• building for reliability
• fixing a broken site
• building for accessibility
• building your site to last
• building the backend
• Chapter 10. how web sites work (a primer)
• how web pages are built
• 3 ways to build a web site
• picturing how html works
• building your first web page
• how web pages turn into a web site
• Chapter 11. preparing images multimedia for the web
• understanding compression
• how compression works
• understanding memory
• images on the web
• choosing an image file format
• preparing images for the web
• audio on the web
• choosing a format for online audio
• preparing audio for the web
• video on the web
• choosing a format for online video
• preparing video for the web
• take action improving site speed
• how slow is too slow?
• a speedy site in 6 steps
• Chapter 12. adding applications to your site
• choosing the right technology
• developing software for your site
• developing the application
• Section 4: maintaining your site
• Chapter 13. monitoring evolving your site
• studying your site
• sources of traffic to your site
• measuring traffic
• creating a traffic report
• typical traffic patterns
• a year s forecast
• evolving your site
• take action increasing traffic
• getting started
• attracting new visitors
• keeping visitors around longer
• bringing visitors back more often
• Chapter 14. promoting your site
• word-of-mouth strategies
• email strategies
• choosing an email strategy
• setting up an email list
• linking strategies
• online advertising
• where to advertise?
• targeting ads
• types of ads
• cross-media strategies
• take action improving your search rank
• first understand how it works
• then make a plan...
• if all else fails ...
• getting listed in search engines
• improving your rank in search engines
• Chapter 15. managing a web project team
• managing a web project
• managing a web team
• assembling a web team
• structuring your web team
• Appendix expert advice
• the experts
• Index
• Index SYMBOL
• Index A
• Index B
• Index C
• Index D
• Index E
• Index F
• Index G
• Index H
• Index I
• Index J
• Index K
• Index L
• Index M
• Index N
• Index O
• Index P
• Index Q
• Index R
• Index S
• Index T
• Index U
• Index V
• Index W
• Index X
• Index Y