Index C

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Cababa, Sheryl
    bio of 
    HTML design 
    usability testing 
cache  [See Browser cache]
Capa, Robert
    cropping images 
Carpenter, Kris
    bio of 
    evaluating web sites 
    project management 
Carter, Matthew
    Verdana typeface 
cascading stylesheets  [See Stylesheets]
cash  [See Online cash]
categorizing content
    steps for creating information architecture 
category-based site organization 
    creating categories 
CGI scripts 
channel targeting (online advertising) 
checklists
    what to avoid on web site  2nd 
choosing  [See Selecting]
clarity
    of web design 
clarity of language (online advertising) 
clarity of section labels 
Clarke, Arthur C.
    technology and magic 
clear section names
    selecting  2nd 
click rate
    improving
        MSN.com example  2nd 
clicking
    versus scrolling  2nd 
clickthrough (online advertising) 
clickthrough patterns 
client-server relationship 
client-side scripts 
    JavaScript  2nd  3rd 
cluttered pages  2nd 
CMYK (Cyan Magenta Yellow Black) colors 
codecs (video compression) 
ColdFusion 
collaboration
    building team for application development 
    encouraging  2nd  3rd  4th 
    importance of  2nd 
    problems with geographically dispersed team 
    team management  2nd 
    with engineers  2nd 
collaboration (application development cycle)  2nd  3rd 
collecting
    email addresses  2nd  3rd  4th 
color
    and visual design 
        creating color systems  2nd 
        matching print and screen colors  2nd 
        meanings of color 
        selecting  2nd  3rd 
        web-safe color palette  2nd 
    effect on compatibility 
    front door design 
    visual design tips 
color capability
    effect on web design 
color systems
    creating  2nd 
colors
    reducing in GIF images 
combination names for web sites  2nd 
commission-based services
    matchmaking (revenue model) 
communicating
    with engineering
        during application development  2nd  3rd 
communication with team
    languages for 
community moderators
    role of 
community specialists
    role of  2nd 
company org chart
    as site structure  2nd 
company web sites
    setting goals for  2nd 
compatibility
    building web sites for  2nd  3rd  4th  5th 
        action section 
        statistics on industry usage 
    effect on web site reliability 
compelling ads (online advertising) 
competition
    copying from 
    including in product plans 
competitive analysis  2nd 
    evaluating competitors  2nd 
        action section 
    identifying competitors  2nd  3rd 
        action section 
complete URLs 
compression  2nd  3rd 
    audio files  2nd 
    of images 
        designing for speed 
    video files 
considered purchases
    selling 
consistency
    visual design tips 
consistent section names
    selecting  2nd  3rd 
consultants
    risks of trusting 
content inventory
    steps for creating information architecture  2nd 
content targeting (online advertising) 
content updates
    encouraging repeat visitors 
contextual ads (online advertising) 
contextual placement (online advertising)  2nd 
continuous improvement
    importance of  2nd 
controlled design
    designing for speed 
conventions  [See Web conventions]
converting
    HTML to XHTML 
Cook, Jason
    lack of focus 
Cook, Jason, bio of 
copyeditors
    role of 
copying from competition 
copywriters
    role of 
Corcoran, Cate
    bio of 
    communicating with engineers  2nd 
    creating navigation systems 
    importance of user experience 
    navigation 
    registering misspelled domain names 
core features of web site
    defining 
corporate department-based site organization  2nd 
corporate politics 
    problems with 
    team management  2nd 
corporate web sites  [See Company web sites]
corporation and web agency
    team structure  2nd 
cost
    effect of web site speed on 
creative directors  [See Design leads]
creative leads  [See Design leads]
credit cards
    for online payment 
cropping images  2nd 
cross-media promotion strategies  2nd  3rd  4th 
cross-platform design 
cross-platform inconsistencies
    fonts 
cross-platform testing
    improving site speed 
CSS (cascading stylesheets)  [See Stylesheets]
customer feedback  2nd 
customer feedback (user research tool)
    understanding user behavior  2nd 
customized reports
    email promotion strategies