if all else fails ...

While the best things in life may well be free, most of them can also be bought. And if you can't quite earn a place on your search engine of choice, you can always buy one. Several search engines, like Google, have excellent paid-link and advertising programs, which let you target ads toward specific keyword searches. (See paid links, p. 292.)

Buy this book!

Search Engine Visibility

Shari Thurow (New Riders, $35.00)