Table of content

•	Table of Contents
•	Index

The Unusually Useful Web Book
By June Cohen
Publisher	: New Riders Publishing
Pub Date	: May 23, 2003
ISBN	: 0-7357-1206-9
Pages	: 408
				Copyright
		about the author
		about the cartoonist
		about the technical reviewer
		acknowledgments
			experts
			editors and others
			colleagues
			inspirations
			friends and family
			Tell Us What You Think
		12 steps to web site success
		top 10 reasons web sites fail
		introduction
			what this book is...and isn't
			what we've learned about the web
		Section 1.  planning your site
			Chapter 1.  deciding what to do
				what works on the web
				writing a mission statement
				stating your goals
				setting goals for a company site
				deciding what goes on the site
			take action! writing a plan
				why bother writing a plan?
				the basic product plan
			Chapter 2.  naming your site
				choosing a name
				registering your name
				choosing a suffix
			Chapter 3.  sizing up the competition
				identifying competitors
				evaluating competitors
			Chapter 4.  getting to know your users
				learning about your users
				profiling your users
				estimating audience size
				visualizing your users
				predicting what users will want
				understanding user needs
				understanding user behavior
			take action! making money
				the revenue models
				considering your options
				why pick just one?
				5 online revenue models
				making money from product sales
				making money from advertising
				making money from user fees & subscriptions
				making money from match-making
				online payment options
		Section 2.  designing your site
			Chapter 5.  designing for the web
				designing for the user
				designing for web conventions
				designing for HTML
				designing for different systems
				designing for speed
			Chapter 6.  organization & navigation
				site organization
				structuring your site
				documenting site structure
				site navigation
				global and local navigation
				creating a navigation system
				12 navigation systems
				naming site sections
			take action: usability testing
				what you can learn from usability tests
				usability testing on the cheap
			Chapter 7.  visual design
				front door design
				color on the web
				creating a color system
				making color work on the web
				typography on the web
			Chapter 8.  understanding design technologies
				html & xhtml
				stylesheets
				plug-ins
				client-side scripts (javascript)
				server-side scripts (asp, php)
				java applets
				how'd they get that look?
				understanding xhtml
				understanding tables
				understanding frames
				understanding stylesheets
				understanding javascript
				understanding flash
				understanding php
		Section 3.  building your site
			Chapter 9.  building for the web
				building for speed
				building for compatibility
				building for reliability
				fixing a broken site
				building for accessibility
				building your site to last
				building the backend
			Chapter 10.  how web sites work (a primer)
				how web pages are built
				3 ways to build a web site
				picturing how html works
				building your first web page
				how web pages turn into a web site
			Chapter 11.  preparing images & multimedia for the web
				understanding compression
				how compression works
				understanding memory
				images on the web
				choosing an image file format
				preparing images for the web
				audio on the web
				choosing a format for online audio
				preparing audio for the web
				video on the web
				choosing a format for online video
				preparing video for the web
			take action! improving site speed
				how slow is too slow?
				a speedy site in 6 steps
			Chapter 12.  adding applications to your site
				choosing the right technology
				developing software for your site
				developing the application
		Section 4.  maintaining your site
			Chapter 13.  monitoring & evolving your site
				studying your site
				sources of traffic to your site
				measuring traffic
				creating a traffic report
				typical traffic patterns
				a year's forecast
				evolving your site
			take action! increasing traffic
				getting started
				attracting new visitors
				keeping visitors around longer
				bringing visitors back more often
			Chapter 14.  promoting your site
				word-of-mouth strategies
				email strategies
				choosing an email strategy
				setting up an email list
				linking strategies
				online advertising
				where to advertise?
				targeting ads
				types of ads
				cross-media strategies
			take action! improving your search rank
				first understand how it works
				then make a plan...
				if all else fails ...
				getting listed in search engines
				improving your rank in search engines
			Chapter 15.  managing a web project & team
				managing a web project
				managing a web team
				assembling a web team
				structuring your web team
		expert advice
			the experts
		Index