action section: what will you name your site? Never underestimate the importance of a name. As the first thing users learn about your site, it sets the tone for their experience and helps them understand and remember who you are. What do you want the name to convey about your site? 1. __________________________________________ __________________________________________ 2. __________________________________________ __________________________________________ 3. __________________________________________ __________________________________________ 4. __________________________________________ __________________________________________ 5. __________________________________________ __________________________________________ What are your competitors named? 1. _______________________________________ 2. _______________________________________ 3. _______________________________________ 4. _______________________________________ 5. _______________________________________ What are some possible names? 1. ___________________________________ This is generic/dot-com | unusual | combination | | 2. ___________________________________ This is generic/dot-com | unusual | combination | | 3. ___________________________________ This is generic/dot-com | unusual | combination | | 4. ___________________________________ This is generic/dot-com | unusual | combination | 5. ___________________________________ This is generic/dot-com | unusual | combination | Which names are available? Name 1. _______________________________________ Trademark OK? | Domain Available? | | | 2. _______________________________________ Trademark OK? | Domain Available? | | | 3. _______________________________________ Trademark OK? | Domain Available? | | | Which name do you want? Name | Domain Reserved? | 1. _____________________ | | 2. _____________________ | | 3. _____________________ | | |