Marketing

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Why Customers Come Back. How to Create Lasting Customer Loyalty20031564146952
Innovation Games(c) Creating Breakthrough Products Through Collaborative Play20060321437292
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Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market2006081440815X
Electronic Commerce (Networking Serie 2003)20041584500646
The Online Rules of Successful Companies. The Fool-Proof Guide to Building Profits20010130668427
Ambient Findability20050596007655
Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship20031576601323
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