Marketing

Why People Buy Things They Don't Need. Understanding and Predicting Consumer Behavior	2003	0793186021
Why Customers Come Back. How to Create Lasting Customer Loyalty	2003	1564146952
Innovation Games(c) Creating Breakthrough Products Through Collaborative Play	2006	0321437292
The Humane Interface. New Directions for Designing Interactive Systems ACM Press Series	2000	1591403723
Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market	2006	081440815X
Electronic Commerce (Networking Serie 2003)	2004	1584500646
The Online Rules of Successful Companies. The Fool-Proof Guide to Building Profits	2001	0130668427
Ambient Findability	2005	0596007655
Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship	2003	1576601323
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