The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
ISBN: 0130668427
EAN: 2147483647
EAN: 2147483647
Year: 2001
Pages: 88
Pages: 88
Authors: Robin Miller
- Main Page
- Table of content
- Copyright
- Praise for The Online Rules
- FINANCIAL TIMES Prentice Hall
- Financial Times Prentice Hall Books
- Foreword
- Introduction
- Every Game Has Rules
- Learn From the Past
- Chapter One. What Makes the Internet So Powerful?
- Examples of Successful, Tightly Focused Web Sites
- A Web Site Is Not a Business
- The Difference between an Online Business and an Online Hobby
- Chapter Two. Building a Web Site that Works
- Avoiding the Worst Mistakes
- Information Layering
- Basic Web Design Usability Rules
- When In Doubt, Steal
- Selecting Web Designers
- Dealing with Hired Web Designers
- Maintaining Site Focus
- Chapter Three. Profitable Ecommerce
- Sell without Shame
- Get to the Point Right Away
- Clear Product Descriptions Are Essential
- Site Navigation for Ecommerce
- Information Layering Accommodates Almost All Shoppers
- Database-Driven vs. Static HTML Sites
- The Myth of the Abandoned Shopping Cart
- Tell Your Customers Who and Where You Are
- Answer Your Email and Your Phone
- Do You Really Need Ecommerce?
- Chapter Four. Promotional Web Sites for Offline Businesses
- Location, Location, Location
- Are You Going to Answer Email?
- Start Small, then Grow
- Make Sure You Own Your Name
- Adding Prices and Other Content
- Avoid Web Obsession
- Put Yourself in Your Customer s Shoes
- Giving Your Web Site Visitors What They Want
- The Last Word: Stick to Business
- Chapter Five. News and Discussion Web Sites
- The Economic Realities of Online Advertising
- Tech News as a Natural for the Web
- You Are Not C Net
- Beyond Tech News: General Media Online
- Moving Offline News Online
- The Standalone News Site
- Ultra-Niche, High-Value News
- Subscription News Sites
- Chapter Six. Email and Chat As Profit Builders
- Responding to Customers Email
- Resisting the Lure of Spam
- Using Opt-In Promotional Email
- News As Email
- Maintaining Credibility in Email Newsletters
- Email Discussion Lists
- Thoughts on Email List Management
- Email Is Never Private
- Chat and Instant Messaging As Business Tools
- Viruses and Other Email Hazards
- Email and Chat Are Changing, Not Static
- The Most Important Email and Chat Rule
- Chapter Seven. Site Promotion and Advertising
- Directories Are Not Search Engines
- Simple Tricks That Help Get Favorable Search Engine Rankings
- More Advanced Search Engine Tricks
- Advertising Your Web Site Online
- Advertising Your Web Site Offline
- Choosing the Right Domain Name
- Protecting Your Domain Name
- Try Not to Argue Over Domain Names
- All Your Promotions Must Work Together
- Chapter Eight. Cost Control and Futureproofing
- A Distributed Work Force Saves Money
- Cost-Effective Web Hosting
- Save Money with Open Source Software
- Linux
- Apache
- Perl vs. PHP vs. Java
- Stick to Industry Standards
- The Curse of the Obsolete Browser
- Interpreting Site Statistics
- An Endless Learning Process
- Resources
The Online Rules of Successful Companies: The Fool-Proof Guide to Building Profits
ISBN: 0130668427
EAN: 2147483647
EAN: 2147483647
Year: 2001
Pages: 88
Pages: 88
Authors: Robin Miller
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