Internet-Enabled Business Intelligence
Internet-Enabled Business Intelligence
ISBN: 0130409510
EAN: 2147483647
EAN: 2147483647
Year: 2002
Pages: 113
Pages: 113
Authors: William A. Giovinazzo, W. A. Giovinazzo
- Main Page
- Table of Contents
- Copyright
- Acknowledgments
- Introduction
- Part 1: The Solution
- Chapter 1. The Solution
- Chapter 2. Evolution to e-Enterprise
- 2.1 The Internet: Hype or Hope?
- 2.2 Building the Internet
- 2.3 The Evolution to e-Commerce
- 2.4 The Internet Marketplace
- 2.5 Conclusion
- Chapter 3. Internet-Enabled Business Intelligence
- 3.1 Intelligence
- 3.2 Anatomy of Business Intelligence
- 3.3 Conclusion
- Part 2: Making the Internet Work
- Chapter 4. The Web-Enabled Information Infrastructure
- Chapter 5. Servers: The Heart of IEBI
- 5.1 The Server
- 5.2 The Mainframe
- 5.3 ClientServer Architecture: The Upstart Crow
- 5.4 The Internet
- 5.5 The Oracle 9 Internet Application Server
- 5.6 Conclusion
- Chapter 6. The Internet Network
- 6.1 Standards Bodies
- 6.2 The ISOOSI Reference Model
- 6.3 IEEE 802 Specifications
- 6.4 TCPIP
- 6.5 Talking Over the Internet
- 6.6 Dynamic Host Configuration Protocol
- 6.7 Conclusion
- Part 3: The Software of the Internet
- Chapter 7. Empowering the Internet-Enabled Information Infrastructure
- Chapter 8. Java
- 8.1 Object Orientation
- 8.2 The Java Programming Language
- 8.3 Introduction to the Java Platform
- 8.4 Java Specification Request (JSR)
- 8.5 JavaBeans
- 8.6 Conclusion
- Chapter 9. eXtensible Markup Language
- 9.1 The Origins of XML
- 9.2 XML as a Medium of Exchange
- 9.3 The All-Powerful Wizard of XML
- 9.4 Parsers: Nothing Happens Until Someone Sells Something
- 9.5 XSL: The Internet s Rosetta Stone
- 9.6 XML in the Real World
- 9.7 Conclusion
- Chapter 10. Common Warehouse Metadata
- 10.1 What Is Metadata ?
- 10.2 Metadata and IEBI
- 10.3 Types of Metadata
- 10.4 The Central Metadata Repository
- 10.5 Enterprise Data Model
- 10.6 OMG OMA
- 10.7 Common Warehouse Metadata Interchange
- 10.8 The CWMI Architecture
- 10.9 XML Metadata Interchange
- 10.10 Summary
- Part 4: Building Relationships Over the Internet
- Chapter 11. Look Outward Angel
- Chapter 12. CRM in the Internet Age
- 12.1 The Customer-Driven Organization
- 12.2 The Ultimate in Customer-Driven
- 12.3 CRM in the Internet Age
- 12.4 Conclusion
- Chapter 13. Swimming in the Clickstream
- 13.1 The Importance of Customer Identification
- 13.2 Understanding Customer Behavior in the Internet Age
- 13.3 The Clickstream
- 13.4 Cookies
- 13.5 Conclusion
- Chapter 14. Personalization
- 14.1 Defining Personalization
- 14.2 Data Mining
- 14.3 The Data Mining Process
- 14.4 Summary
- Chapter 15. The Road Goes Ever Onward
- 15.1 One Last Visit with Billy Boy
- 15.2 Web Services
- 15.3 Go Gently Into that Dark Night
- 15.4 Summary
- Appendix A. Recommended Reading
- Appendix B. Glossary
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
Internet-Enabled Business Intelligence
ISBN: 0130409510
EAN: 2147483647
EAN: 2147483647
Year: 2002
Pages: 113
Pages: 113
Authors: William A. Giovinazzo, W. A. Giovinazzo
- Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
- Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
- Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
- Chapter VIII Personalization Systems and Their Deployment as Web Site Interface Design Decisions
- Chapter IX Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage