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Internet-Enabled Business Intelligence
By William A. Giovinazzo
 
Publisher : Prentice Hall PTR
Pub Date : September 10, 2002
ISBN : 0-13-040951-0
Pages : 368


This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits togetherand exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.

  • How the Internet enhances your business intelligence infrastructure

  • Leveraging key enabling technologies: Java, XML, XSL, and more

  • Breakthrough analysis techniques: understand customers better, and respond faster!

  • Integrating data warehouses with CRM and other enterprise and inter-enterprise systems

  • Establishing common warehouse metadata

  • Drawing on the clickstreams generated by your Web and e-commerce sites

  • Personalization techniques that work



URL  0130409510

 


Internet-Enabled Business Intelligence
Internet-Enabled Business Intelligence
ISBN: 0130409510
EAN: 2147483647
Year: 2002
Pages: 113

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