Appendix B. Glossary | Internet-Enabled Business Intelligence

822 - Appendix B. Glossary<script> function OpenWin(url, w, h) { if(!w) w = 400; if(!h) h = 300; window. open (url, "_new", "width=" + w + ",height=" + h + ",menubar=no,toobar=no,scrollbars=yes", true); } function Print() { window.focus(); if(window.print) { window.print(); window.setTimeout('window.close();',5000); } } </script><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr valign="top"></tr></table> <table width="100%" height="20" border="0" cellpadding="0" cellspacing="1"><tr></tr></table> <table width="100%" border="0" cellspacing="0" cellpadding="0"> <tr valign="top"> <td align="center"><table width="95%"><tr><td align="left"> <table width="100%" border="0" cellspacing="0" cellpadding="2"> <tr><td valign="top" height="5"><img src="/books/2/551/1/html/2/images/pixel.gif" width="1" height="5" alt="" border="0"></td></tr> <tr> <td>Team-Fly<img border="0" src="/books/2/551/1/html/2/Fly-Logo.gif" width="81" height="25"></td> <td valign="top" align="right"> </td> </tr> </table> <hr size="1"> <table width="100%" border="0" cellspacing="0" cellpadding="5"> <tr> <td valign="top" width="76" rowspan="4"><img src="/books/2/551/1/html/2/images/0130409510/0130409510_xs.jpg" width="76" height="95" border="0"></td> <td valign="top">Internet-Enabled Business Intelligence By William A. Giovinazzo </td> </tr> <tr><td>Table of Contents</td></tr> <tr><td></td></tr> <tr><td valign="bottom">Part 4. Building Relationships Over the Internet</td></tr> </table> <hr size ="1"> <table width="100%" border="0" cellspacing="0" cellpadding ="0"><tr><td valign="top"> <h2>Appendix B. Glossary</h2> <dl> <dt>ABB</dt> <dd>See [Activity Based Budgeting] </dd> </dl> <dl> <dt>ABC</dt> <dd>See [Activity Based Costing] </dd> </dl> <dl> <dt>ABM</dt> <dd>See [Activity Based Management] </dd> </dl> <dl> <dt>Activity</dt> <dd>The actions performed as part of the production process to deliver a product or service.</dd> </dl> <dl> <dt>Activity Based Budgeting</dt> <dd>The process of creating a budget based on activity cost. The process begins with forecasting demand. It then projects the activities required to meet that demand and finally calculates the cost of those activities. The budget uses these projected costs to compile a budget.</dd> </dl> <dl> <dt>Activity Based Costing</dt> <dd>The calculation of costs based on the cost of the activities to deliver a product or service.</dd> </dl> <dl> <dt>Activity Based Management</dt> <dd>The use of activity-based costing in management of an organization.</dd> </dl> <dl> <dt>Aggregate Exchanges</dt> <dd>An exchange where products from multiple suppliers are collected together in one place.</dd> </dl> <dl> <dt>American Standard Code for Information Interchange</dt> <dd>A standardized binary code for the representation of letters , numbers , and specialized characters .</dd> </dl> <dl> <dt>Application Service Provider</dt> <dd>A business that hosts and manages computing services, such as email and web servers, for other companies.</dd> </dl> <dl> <dt>ASCII</dt> <dd>See [American Standard Code for Information Interchange] </dd> </dl> <dl> <dt>ASP</dt> <dd>See [Application Service Provider] </dd> </dl> <dl> <dt>Auction Exchange</dt> <dd>An exchange in which bids are made by consumers for products and services.</dd> </dl> <dl> <dt>B2B</dt> <dd>See [Business to Business] </dd> </dl> <dl> <dt>B2C</dt> <dd>See [Business to Consumer] </dd> </dl> <dl> <dt>Balanced Scorecard</dt> <dd>A tool to define an organization's strategy, communicate that strategy, measure the organization's performance in fulfilling that strategy, and communicate that performance.</dd> </dl> <dl> <dt>BI</dt> <dd>See [Business Intelligence] </dd> </dl> <dl> <dt>Brick & Mortar</dt> <dd>Traditional organizations that conduct business in actual physical structures.</dd> </dl> <dl> <dt>Brochure-ware</dt> <dd>An Internet version of corporate brochures .</dd> </dl> <dl> <dt>BSC</dt> <dd>See [Balanced Scorecard] </dd> </dl> <dl> <dt>BSC Perspective</dt> <dd>The various strategic themes into which the organization's Key Performance Indicators are mapped and viewed .</dd> </dl> <dl> <dt>Business Intelligence</dt> <dd>Thinking abstractly about an organization, reasoning about the business, organizing large quantities of information about the business in order to define and execute a strategy.</dd> </dl> <dl> <dt>Business Rules</dt> <dd>The rules that uniquely define a business or industry. Often these rules are encoded in software to meet the requirements of a particular business.</dd> </dl> <dl> <dt>Business to Business</dt> <dd>An exchange in which the both the buyer and seller are businesses. Businesses selling to businesses.</dd> </dl> <dl> <dt>Business to Consumer</dt> <dd>An exchange in which Businesses sell directly to consumers.</dd> </dl> <dl> <dt>C2B</dt> <dd>See [Customer to Business] </dd> </dl> <dl> <dt>C2C</dt> <dd>See [Customer to Customer] </dd> </dl> <dl> <dt>CART</dt> <dd>See [Classification and Regression Trees] </dd> </dl> <dl> <dt>Centaur</dt> <dd>Consumers that are a combination of traditional and cyber shoppers. Consumers that act both rationally and emotionally, whose attributes are complex and often times conflicting.</dd> </dl> <dl> <dt>Central Nervous System</dt> <dd>The part of the nervous system that aggregates the input from the rest of the nervous system. It consists of the spinal column and the brain.</dd> </dl> <dl> <dt>Central Repository</dt> <dd>The portion of the business intelligence loop that stores the information driving business intelligence. It is the storage part of the data warehouse.</dd> </dl> <dl> <dt>Cerebral Cortex</dt> <dd>The part of the brain responsible for the higher level functions such as reasoning, voluntary action, memory, and thought.</dd> </dl> <dl> <dt>CGI</dt> <dd>See [Common Gateway Interface] </dd> </dl> <dl> <dt>CHAID</dt> <dd>See [Chi-Square Automatic Interaction Detection] </dd> </dl> <dl> <dt>Chi-Square Automatic Interaction Detection</dt> <dd>A method of constructing nonbinary, decision trees, useful in the categorization of data.</dd> </dl> <dl> <dt>Classification and Regression Trees</dt> <dd>A method of creating binary decision trees. The algorithm determines a split value which is used to determine paths through the decision tree.</dd> </dl> <dl> <dt>Cleansing</dt> <dd>The portion of the data integration process that removes errors from the data being loaded into the data warehouse.</dd> </dl> <dl> <dt>Click & Mortar</dt> <dd>Existing brick & mortar organizations that have integrated e-commerce into their operations.</dd> </dl> <dl> <dt>Clickstream</dt> <dd>The record of hits taken by a Web site.</dd> </dl> <dl> <dt>Collaborative Filtering</dt> <dd>A predictive algorithm based on comparing the attributes of candidates against known groups.</dd> </dl> <dl> <dt>Common Gateway Interface</dt> <dd>Protocol used by a Web server for communicating with an application.</dd> </dl> <dl> <dt>Common Warehouse Metadata Interchange</dt> <dd>An XML-based standard for the exchange of metadata.</dd> </dl> <dl> <dt>Consumption Quantity</dt> <dd>The number of times an individual activity is performed to create a cost object.</dd> </dl> <dl> <dt>Cookies</dt> <dd>A small piece of data stored on the client system and passed to the Web server with each request.</dd> </dl> <dl> <dt>Cost Object</dt> <dd>A product or service produced by a business. It is something that the organization produces or does to generate profit.</dd> </dl> <dl> <dt>Cost Object Unit Cost</dt> <dd>The sum of the cost of all activities necessary to produce one unit of a cost object.</dd> </dl> <dl> <dt>CRM</dt> <dd>See [Customer Relationship Management] </dd> </dl> <dl> <dt>Crossover</dt> <dd>The process of exchanging genetic information between the solutions in genetic models.</dd> </dl> <dl> <dt>CSN</dt> <dd>See [Central Nervous System] </dd> </dl> <dl> <dt>Customer Lifetime Value</dt> <dd>The sum of all profit generated by an individual customer over the entire life of the relationship with that customer.</dd> </dl> <dl> <dt>Customer Relationship Management</dt> <dd>A strategy whose main objective is to create a mutually beneficial relationship with each of its customers.</dd> </dl> <dl> <dt>Customer to Business</dt> <dd>Exchanges where the consumer determines the conditions of the transaction. Businesses compete with one another on these exchanges for the customer's business.</dd> </dl> <dl> <dt>Customer to Customer</dt> <dd>Exchanges where customers sell directly to one another.</dd> </dl> <dl> <dt>Customization</dt> <dd>The ability to tailor an environment to meet individual preferences.</dd> </dl> <dl> <dt>CWMI</dt> <dd>See [Common Warehouse Metadata Interchange] </dd> </dl> <dl> <dt>Data Administrator</dt> <dd>Team member responsible for the quality of the data in the data warehouse. The data administrator reviews the extraction log for metadata changes, inaccurate data, or data errors.</dd> </dl> <dl> <dt>Data Mart</dt> <dd>A data warehouse, or repository, whose scope is limited to a single subject area.</dd> </dl> <dl> <dt>Data Mining</dt> <dd>The discovery of information hidden within data.</dd> </dl> <dl> <dt>Data Transformation</dt> <dd>The process of converting data from many disparate systems into one standard format.</dd> </dl> <dl> <dt>Data Warehouse</dt> <dd> "A subject oriented, integrated, nonvolatile, time variant collection of data in support of management's decisions."[1] <blockquote>[1] W.H. Inmon, Building the Data Warehouse.</blockquote> </dd> </dl> <dl> <dt>Decision Support System</dt> <dd>The presentation of data to support management in making decisions.</dd> </dl> <dl> <dt>Dependent Data Mart</dt> <dd>A data mart whose sole source of information is the data warehouse.</dd> </dl> <dl> <dt>DHCP</dt> <dd>See [Dynamic Host Configuration Protocol] </dd> </dl> <dl> <dt>Document Type Definition</dt> <dd>Defines the structure of a particular type of XML document.</dd> </dl> <dl> <dt>Drill-down</dt> <dd>Presentation of the data at a deeper level of detail.</dd> </dl> <dl> <dt>DSS</dt> <dd>See [Decision Support System] </dd> </dl> <dl> <dt>DTD</dt> <dd>See [Document Type Definition] </dd> </dl> <dl> <dt>Dynamic Host Configuration Protocol</dt> <dd>A protocol that dynamically leases IP addresses to workstations from a pool of IP addresses.</dd> </dl> <dl> <dt>Dynamic Metadata</dt> <dd>Metadata that primarily reflects the overall state of the system. Dynamic metadata is in a constant state of change. Dynamic metadata describes the quality, usage, and status of the system.</dd> </dl> <dl> <dt>e-business</dt> <dd>An organization whose internal processes are Internet based.</dd> </dl> <dl> <dt>e-commerce</dt> <dd>The process of conducting business over the Internet.</dd> </dl> <dl> <dt>EDI</dt> <dd>See [Electronic Data Interchange] </dd> </dl> <dl> <dt>EDM</dt> <dd>See [Enterprise Data Model] </dd> </dl> <dl> <dt> e-enterprise </dt> <dd>An organization whose entire value chain has been integrated over the Internet.</dd> </dl> <dl> <dt>Electronic Data Interchange</dt> <dd>Integration of the supply chain through the electronic exchange of information. This exchange is not necessarily Internet based.</dd> </dl> <dl> <dt>Engineering Driven</dt> <dd>An organization whose focus is selling what they are good at building.</dd> </dl> <dl> <dt>Enterprise Data Model</dt> <dd>A data model whose scope encompasses the entire organization. The Enterprise Data Model receives metadata from all systems within all departments in the organization, combining it into one cohesive model.</dd> </dl> <dl> <dt>e-procurement</dt> <dd>The electronic automation of the procurement process.</dd> </dl> <dl> <dt>eXtensible Markup Language</dt> <dd>A derivative of Standard Generalized Markup Language designed to be extensible, easy to use, structured, and self-validating.</dd> </dl> <dl> <dt>Extraction Log</dt> <dd>A record of the status of the extraction process. The extraction log records any exceptions to the extraction process. This log serves as input to the data administrator to verify the quality of the data loaded into the data warehouse.</dd> </dl> <dl> <dt>File Transfer Protocol</dt> <dd>RCF 959 provides for the transfer of files between a client and a remote host. The protocol allows the client to access directories and files on the remote host and perform such operations as listing and renaming directories and files. The protocol is a process/application layer protocol of the TCP/IP stack.</dd> </dl> <dl> <dt>FTP</dt> <dd>See [File Transfer Protocol] </dd> </dl> <dl> <dt>GAAP</dt> <dd>See [Generally Accepted Accounting Procedures] </dd> </dl> <dl> <dt>Generally Accepted Accounting Procedures</dt> <dd>The accounting community's prescribed method of financial accounting.</dd> </dl> <dl> <dt>Genetic Algorithms</dt> <dd>A method of finding an optimal solution to a problem by using techniques found in natural selection, such as mutation and survival of the fittest.</dd> </dl> <dl> <dt>GIF</dt> <dd>See [Graphics Interchange Format] </dd> </dl> <dl> <dt>Graphics Interchange Format</dt> <dd>A standard image file format.</dd> </dl> <dl> <dt>Hits</dt> <dd>The number of files accessed on a Web site. A single Web page can generate multiple hits.</dd> </dl> <dl> <dt>HOLAP</dt> <dd>See [Hybrid On-Line Analytical Processing] </dd> </dl> <dl> <dt>HTML</dt> <dd>See [Hypertext Markup Language] </dd> </dl> <dl> <dt>HTTP</dt> <dd>See [Hypertext Transfer Protocol] </dd> </dl> <dl> <dt>Hybrid On-Line Analytical Processing</dt> <dd>On-Line Analytical Processing, whose underlying data structure is based on both relational and multidimensional data structures.</dd> </dl> <dl> <dt>Hypertext Markup Language</dt> <dd>A derivative of Standard Generalized Markup Language designed to describe the display of Web pages. It uses tags to define the display of text, embed graphics, and include links to other Web pages.</dd> </dl> <dl> <dt>Hypertext Transfer Protocol</dt> <dd>The protocol used to transfer HTML pages over the Internet.</dd> </dl> <dl> <dt>Independent Data Mart</dt> <dd>A data mart whose source of information includes the operational environment and external data sources. It is independent of the data warehouse.</dd> </dl> <dl> <dt>Information Superhighway</dt> <dd>A euphemism for the Internet.</dd> </dl> <dl> <dt>Intelligence</dt> <dd>The ability to think abstractly, to organize large volumes of information and then reason.</dd> </dl> <dl> <dt>International Organization for Standards</dt> <dd>A non-governmental organization founded in 1947, dedicated to establishing international standards.</dd> </dl> <dl> <dt>ISO</dt> <dd>From the Greek isos, meaning equal. It is the name used to identify the International Organization for Standards.</dd> </dl> <dl> <dt>Java Database Connectivity</dt> <dd>A standard Java API for communicating with relational databases.</dd> </dl> <dl> <dt>JDBC</dt> <dd>See [Java Database Connectivity] </dd> </dl> <dl> <dt>Key Performance Indicator</dt> <dd>A performance measure that is indicative of the organization's performance within a specific area.</dd> </dl> <dl> <dt>KPI</dt> <dd>See [Key Performance Indicator] </dd> </dl> <dl> <dt>Life Time Value</dt> <dd>The total value of an asset over its useful life.</dd> </dl> <dl> <dt>Limbic System</dt> <dd>The structures of the brain that control emotion, motivation, and autonomic functions.</dd> </dl> <dl> <dt>LTV</dt> <dd>See [Life Time Value] </dd> </dl> <dl> <dt>Market-Basket Analysis</dt> <dd>The analysis of customer behavior based on groups of purchases made by that individual.</dd> </dl> <dl> <dt>Mean Time Between Failure</dt> <dd>The mean of the time interval between system failures.</dd> </dl> <dl> <dt>Mean Time to Repair</dt> <dd>The mean of the time required to repair a failed system.</dd> </dl> <dl> <dt>Meta Object Facility</dt> <dd>Specifies the meta-metamodel, the semantics to describe the metamodels in a variety of domains.</dd> </dl> <dl> <dt>Metadata</dt> <dd>Generally described as data about data. It is the data, beyond the data, describing the context in which the data resides.</dd> </dl> <dl> <dt>Mixture</dt> <dd>A combination of ingredients or components in which each of the ingredients is unchanged by the other elements of the mixture.</dd> </dl> <dl> <dt>MOF</dt> <dd>See [Meta Object Facility] </dd> </dl> <dl> <dt>MOLAP</dt> <dd>See [Multidimensional On-Line Analytical Processing] </dd> </dl> <dl> <dt>MOSAIC</dt> <dd>First browser created by students of the NCSA in Champaign-Urbana based on Berners-Lee's proposal.</dd> </dl> <dl> <dt>MTBF</dt> <dd>See [Mean Time Between Failure] </dd> </dl> <dl> <dt>MTTR</dt> <dd>See [Mean Time to Repair] </dd> </dl> <dl> <dt>Multidimensional On-Line Analytical Processing</dt> <dd>On-Line Analytical Processing whose underlying data structure is based on a multidimensional database.</dd> </dl> <dl> <dt>Mutation</dt> <dd>A source of variations and diversity within a population. In data mining, mutation occurs when new values are created for attributes.</dd> </dl> <dl> <dt>Neural Networks</dt> <dd>A type of data mining that simulates the structures in the brain. It is a network of processes where each process has a specific set of inputs and outputs. The neural network algorithm provides a means by which these processes learn.</dd> </dl> <dl> <dt>Nervous System</dt> <dd>A system of cells and tissues in an organism that receives input and reacts to that input.</dd> </dl> <dl> <dt>Nonvolatile Data</dt> <dd>Data that remains unchanged once it is written to the data warehouse.</dd> </dl> <dl> <dt>Normalize</dt> <dd>A method of structuring relational databases to reduce the redundancy of data and improve transaction processing performance.</dd> </dl> <dl> <dt>Object Analysis & Design Facility</dt> <dd>Defined by the OMG, it specifies the Unified Modeling Language (UML) as a common metamodel.</dd> </dl> <dl> <dt>Object Management Architecture</dt> <dd>A standardized object-oriented architectural framework within which developers can create software. It addresses portability issues as well as the specification to address object interoperability.</dd> </dl> <dl> <dt>Object Management Architecture Guide</dt> <dd>Describes the Object Management Architecture.</dd> </dl> <dl> <dt>Object Management Group </dt> <dd>A software consortium established in 1989. It is the world's largest consortium, composed of more than 700 vendors , developers, and end-users. The mission of the Object Management Group is to promote the theory and practice of Object Technology for the development of distributed computing systems.</dd> </dl> <dl> <dt>ODBC</dt> <dd>See [Open Database Connectivity] </dd> </dl> <dl> <dt>ODS</dt> <dd>See [Operational Data Store] </dd> </dl> <dl> <dt>OLAP</dt> <dd>See [On-line Analytical Processing] </dd> </dl> <dl> <dt>OMA</dt> <dd>See [Object Management Architecture] </dd> </dl> <dl> <dt>OMAG</dt> <dd>See [Object Management Architecture Guide] </dd> </dl> <dl> <dt>OMG</dt> <dd>See [Object Management Group] </dd> </dl> <dl> <dt>OMG Object Model</dt> <dd>The OMG Object Model specifies an implementation-independent way of defining the attributes of objects that are visible to the outside world.</dd> </dl> <dl> <dt>On-line Analytical Processing</dt> <dd>The interactive accesses and display of data in multiple dimensions.</dd> </dl> <dl> <dt>Open Database Connectivity</dt> <dd>A standard established for communicating with relational databases.</dd> </dl> <dl> <dt>Open Systems Interconnection</dt> <dd>A protocol reference model established by ISO to define the layers of electronic communication.</dd> </dl> <dl> <dt>Operational Data Store</dt> <dd>A system independent of the operational environment used to capture snapshots of that environment. Where the data warehouse is a long-term strategic view of the organization, the Operational Data Store is more of a short- term tactical view.</dd> </dl> <dl> <dt>OSI</dt> <dd>See [Open Systems Interconnection] </dd> </dl> <dl> <dt>Personalization</dt> <dd>Tailoring the customer interactions to meet the needs and wants of the individual customer.</dd> </dl> <dl> <dt>Portlet</dt> <dd>A window within a portal.</dd> </dl> <dl> <dt>Present Value Interest Factor</dt> <dd>A value used to adjust a future value into present day terms.</dd> </dl> <dl> <dt>Proxy Server</dt> <dd>An intermediary server between the client and the rest of the Internet. Its purpose is to hide the client computer from the Internet by making requests on its behalf .</dd> </dl> <dl> <dt>PVIF</dt> <dd>See [Present Value Interest Factor] </dd> </dl> <dl> <dt>RDBMS</dt> <dd>A Relational Database Management System.</dd> </dl> <dl> <dt>Relational On-Line Analytical Processing</dt> <dd>On-Line Analytical Processing based on a relational database architecture.</dd> </dl> <dl> <dt>ROLAP</dt> <dd>See [Relational On-Line Analytical Processing] </dd> </dl> <dl> <dt>Roll-up</dt> <dd>The presentation of data at a coarser level of detail.</dd> </dl> <dl> <dt>Sales Driven</dt> <dd>An organization whose strategy is to make what they know how to sell.</dd> </dl> <dl> <dt>Solution</dt> <dd>A combination of ingredients or components in which each of the ingredients is transformed by the others.</dd> </dl> <dl> <dt>Static Metadata</dt> <dd>Data that describes data elements. Static data changes less frequently than dynamic metadata and is relatively stable. In addition to describing the format and domain of the data, static metadata also describes the business rules that govern the data elements.</dd> </dl> <dl> <dt>Strategy Map</dt> <dd>A graphical representation of the cause and effect relationships of the Balanced Scorecard's KPIs.</dd> </dl> <dl> <dt>Subject Orientation</dt> <dd>The structure of the data that groups the information pertaining to a specific subject. Subjects include such things as products, customers, competitors , or employees .</dd> </dl> <dl> <dt>TCP</dt> <dd>See [Transmission Control Protocol] </dd> </dl> <dl> <dt>TELNET</dt> <dd>Resides in the Application Layer of the TCP/IP stack. The application emulates a terminal connected to a remote host, allowing the user to work as if directly connected to the remote host.</dd> </dl> <dl> <dt>Time Variant</dt> <dd>Allows the time variable to be manipulated by the business strategist.</dd> </dl> <dl> <dt>Trading Hubs</dt> <dd>A trading hub is a virtual marketplace in which vendors can advertise and sell their products. Trading hubs have a distinct benefit to the buyer in that they typically set up communities comprising both buyers and sellers. These communities provide the buyer with information concerning their businesses.</dd> </dl> <dl> <dt>Transfer Log</dt> <dd>Records the hits taken by a Web site.</dd> </dl> <dl> <dt>Transformation</dt> <dd>The process of changing a value format or structure to be more consistent with the data warehouse data.</dd> </dl> <dl> <dt>Transmission Control Protocol</dt> <dd>A protocol that resides in the Host-to-Host Layer of the TCP/IP stack. The protocol establishes a virtual circuit between the two systems. The protocol ensures the reliable exchange of data by sequencing and acknowledging packets.</dd> </dl> <dl> <dt>UML</dt> <dd>See [Unified Modeling Language] </dd> </dl> <dl> <dt>Unified Modeling Language</dt> <dd>A common metamodel that provides a set of interfaces for the support of dynamic construction and traversal of user models.</dd> </dl> <dl> <dt>Value Added Networks</dt> <dd>The "middleman" in an electronic business relationship. Generally used in conjunction with EDI to accept and forward electronic business documents.</dd> </dl> <dl> <dt>VANs</dt> <dd>See [Value Added Networks] </dd> </dl> <dl> <dt>Video Dating exchange</dt> <dd>These exchanges provide introductions between potential buyers and sellers. The exchange is only involved in the initial introduction of the two parties. Subsequent activities occur outside of the exchange.</dd> </dl> <dl> <dt>XMI</dt> <dd>See [XML Metadata Interchange] </dd> </dl> <dl> <dt>XML</dt> <dd>See [eXtensible Markup Language] </dd> </dl> <dl> <dt>XML Metadata Interchange</dt> <dd>The method by which data warehouse metadata that conforms to the CWMI metamodel is communicated.</dd> </dl> <img src="/books/2/551/1/html/2/images/pixel.gif" width="1" height="1" border="0"> </td></tr></table> <hr size="1"> <table width="100%" border="0" cellspacing="0" cellpadding="2"> <tr><td valign="top" height="5"><img src="/books/2/551/1/html/2/images/pixel.gif" width="1" height="5" alt="" border="0"></td></tr> <tr> <td>Team-Fly<img border="0" src="/books/2/551/1/html/2/Fly-Logo.gif" width="81" height="25"></td> <td valign="top" align="right"> </td> </tr> </table> <table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td valign="top" align="right">Top</td></tr></table> </td></tr></table></td> <td align="center"> </td> </tr> <tr><td colspan="3" align="center" valign="bottom"> <table width="100%"><tr><td height="25" valign="middle" colspan="4" align="center"> </td></tr></table> </td></tr> </table>