Chapter 12. Search Engine Optimization and Listing

What You'll Learn in This Chapter

• Submitting your online store to search engines and directories

• How to optimize your online store for search engines

• How to add meta tags to your Yahoo! Store pages

• Paying your way to the top of the search engine

• Using your Yahoo! stats

In Chapter 11, "Basic MarketingPromoting Your Yahoo! Store for Free," we discussed how to generate traffic using email newsletters, newsgroups, blogs, and other traditional media to promote your site. Now let's discuss how to generate traffic from search engines. So why are search engines so popular and why are so many websites spending an enormous amount of money for top placement? The answer is simple: because it works! Search engines are usually the first thing a consumer uses to find information or a product. Some online companies even rely solely on search engine traffic as the only source of revenue. Having and maintaining excellent ranking can make or break companies overnight.