Making a Living from Your eBay Business (2nd Edition)

ISBN: 0789736462
EAN: 2147483647

Year: 2004
Pages: 208

Authors: Michael Miller

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Making a Living from Your eBay Business, Second Edition
Table of Contents
Copyright
About the Author
Acknowledgments
Introduction
Part 1: Planning and Launching Your eBay Business
Chapter 1. So You Want to Start an eBay Business...
What, Exactly, Is an eBay Business?
Understanding eBay s Fees
Different Ways to Sell on eBay
The Secret to eBay Business Success: Planning
Chapter 2. Researching Your Business Model
Why Research Is Important
Searching Closed eBay Auctions
Using Other Research Tools
Determining Your Business Model
Chapter 3. Creating a Business Plan
Thinking It ThroughBefore You Start
Why You Need a Business Plan
How to Create a Business Plan
The Components of a Winning Business Plan
Writing the Plan
Chapter 4. Evaluating and Arranging Funding
How Much Money Do You Needand Why?
Where to Find Funding
Which Funding Option Is Right for You?
Chapter 5. Establishing a Legal Business Presence
Choosing a Type of Business
Filing and Registering
Dealing with Taxes
Setting Up Your Bank Accounts
Obtaining Insurance
Hiring Professional Help
Chapter 6. Setting Up a Recordkeeping System
Why You Need to Keep Good Records
Components of a Bare-Bones Recordkeeping System
Setting Up an Accounting System
Chapter 7. Organizing Your Home Office
Setting Up Your Home Office
Setting Up Your Packing and Shipping Center
Managing Your Physical Inventory
Part 2: Choosing a Business Model
Chapter 8. The Second-Hand Reseller
Easing into BusinessBy Selling What You Own
Moving from Pastime to Business
Sell Everythingor Certain Things?
Running a Second-Hand Merchandise Business
Pros and Cons of Second-Hand Reselling
How to Become a Second-Hand Reseller
Chapter 9. The CollectorTrader
Turning a Hobby into a Business
Grading and Authenticating Your Merchandise
Running a CollectorTrader Business
Pros and Cons of Collecting and Trading
How to Become an eBay CollectorTrader
Chapter 10. The Bulk Reseller
Selling in Bulk Means Buying in Bulk
Specializeor Vary Your Inventory?
Running a Bulk Reseller Business
Pros and Cons of Bulk Reselling
How to Become a Bulk Reseller
Chapter 11. The Retailer
Becoming an Authorized Dealer
Running a Retail Business on eBay
Pros and Cons of Official Retailing
How to Become an Official Retailer on eBay
Chapter 12. The ManufacturerCraftsperson
eBay for Manufacturers
eBay for Artists and Craftspeople
Pros and Cons of Selling Your Own Products on eBay
Chapter 13. The Trading Assistant
Selling Other People s Stuff
Setting Up Shopand Setting Prices
Running a Consignment Business on eBay
Pros and Cons of Consignment Selling
How to Become an eBay Trading Assistant
Part 3: Managing Your Day-to-Day Business
Chapter 14. Purchasing and Managing Your Inventory
Where to Find Merchandise to Resell
Managing Your Inventory Levels
Chapter 15. Automating Item Listing
eBay Turbo Lister
eBay s Other Listing ProgramsBlackthorne Basic and Blackthorne Pro
ndale Lister
Auction Hawk
Auctiva
ChannelAdvisor
inkFrog
Vendio Sales Manager
Other Bulk Listing Options
Chapter 16. Managing Customer Payments
Evaluating Different Payment Options
Accepting Credit Card Payments via PayPal
Alternatives to PayPal
Chapter 17. Organizing Your Packing and Shipping
Choosing a Shipping Method
Calculating Shipping and Handling Fees
Packing Your Items
Streamlining the Packing and Shipping Process
Shipping Larger Items
Shipping Internationally
Chapter 18. Dealing with Customersand Customer Problems
Answering Bidder Questions
Managing End-of-Auction Correspondence
Handling Buyer Complaints
Dealing with Deadbeat Bidders
Coping with Complaints About You
Chapter 19. Automating Auction Management
Should You Use an Auction Management Tool?
Evaluating Auction Management Tools
Popular Auction Management Tools
eBay Blackthorne Basic
eBay Blackthorne Pro
eBay Selling Manager
eBay Selling Manager Pro
Another Option: Software Tools
Part 4: Maximizing Your eBay Sales
Chapter 20. Increasing Sell-Through
Setting a Pricing Strategy
Determining the Best Days and Times to List
Other Tricks for Improving Item Sell-Through
Selling Internationally
Chapter 21. Choosing the Most Effective Listing Options
Selecting the Right Auction Length
Choosing a Different Start Time
Picking the Right Category
Choosing Listing Enhancements
Selecting the Right Pricing Option
Chapter 22. Creating More Successful Auction Listings
Writing an Effective Item Listing
Creating Better-Looking Item Listings
Using HTML in Your Listings
Ready-to-Use HTML Templates
Chapter 23. Displaying More Powerful Photographs
Taking Effective Photos
Scanning Instead of Shooting
Editing Your PhotosDigitally
Adding Photos to Your Item Listings
Chapter 24. Promoting Your eBay Auctions
Cross-Promoting All Your Auctions
Linking from Other Sites to Your eBay Auctions
Promoting with eBay Keywords
Other Ways to Advertise Your Auctions
Using eBay s Seller Resources
Part 5: Growing Your Online Business
Chapter 25. Becoming an eBay PowerSeller
What Is a PowerSeller?
Do You Qualify?
PowerSeller Benefits
How to Become a PowerSeller
Ten Tips for Achieving PowerSeller Statusor Just Increasing Your Day-to-Day Sales
Chapter 26. Selling Fixed-Price Items on eBay Express and Half.com
Obtaining Additional Exposure with eBay Express
Offering Books, CDs, and DVDs on Half.com
Chapter 27. Opening an eBay Store
What Is an eBay Store?
Benefits of Opening Your Own eBay Store
Do You Qualify?
The Costs of Running an eBay Store
How to Set Up an eBay Store
Promoting Your eBay Store
Earn Referral Fees
Chapter 28. Launching a Full-Featured Merchant Website
Utilizing a Prepackaged Storefront
Building Your Own Merchant Site from Scratch
Chapter 29. Other Places to Sell Online
Other Online Auction Sites
Other Selling Sites
Chapter 30. Managing Growth
Analyzing Your Business
Locating More Merchandise to Sell
Finding More Space
Hiring Additional Employees
Managing Your Time
How Big Is Too Big?
Part 6: Appendixes
Appendix A. Accounting Basics
Revenues, Expenses, and Profits
Assets and Liabilities
The Difference Between Profits and Cash
Financial Statements
Appendix B. Listing Abbreviations
Index
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