Table of Contents

Making a Living from Your eBay® Business, Second Edition
By Michael Miller
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Publisher: Que
Pub Date: October 12, 2006
Print ISBN-10: 0-789-73646-2
Print ISBN-13: 978-0-7897-3646-8
Pages: 456

Table of Contents  | Index

		Copyright
		About the Author
		Acknowledgments
		Introduction
		Part 1:  Planning and Launching Your eBay Business
			Chapter 1.  So You Want to Start an eBay Business...
				What, Exactly, Is an eBay Business?
				Understanding eBay's Fees
				Different Ways to Sell on eBay
				The Secret to eBay Business Success: Planning
			Chapter 2.  Researching Your Business Model
				Why Research Is Important
				Searching Closed eBay Auctions
				Using Other Research Tools
				Determining Your Business Model
			Chapter 3.  Creating a Business Plan
				Thinking It ThroughBefore You Start
				Why You Need a Business Plan
				How to Create a Business Plan
				The Components of a Winning Business Plan
				Writing the Plan
			Chapter 4.  Evaluating and Arranging Funding
				How Much Money Do You Needand Why?
				Where to Find Funding
				Which Funding Option Is Right for You?
			Chapter 5.  Establishing a Legal Business Presence
				Choosing a Type of Business
				Filing and Registering
				Dealing with Taxes
				Setting Up Your Bank Accounts
				Obtaining Insurance
				Hiring Professional Help
			Chapter 6.  Setting Up a Recordkeeping System
				Why You Need to Keep Good Records
				Components of a Bare-Bones Recordkeeping System
				Setting Up an Accounting System
			Chapter 7.  Organizing Your Home Office
				Setting Up Your Home Office
				Setting Up Your Packing and Shipping Center
				Managing Your Physical Inventory
		Part 2:  Choosing a Business Model
			Chapter 8.  The Second-Hand Reseller
				Easing into BusinessBy Selling What You Own
				Moving from Pastime to Business
				Sell Everythingor Certain Things?
				Running a Second-Hand Merchandise Business
				Pros and Cons of Second-Hand Reselling
				How to Become a Second-Hand Reseller
			Chapter 9.  The Collector/Trader
				Turning a Hobby into a Business
				Grading and Authenticating Your Merchandise
				Running a Collector/Trader Business
				Pros and Cons of Collecting and Trading
				How to Become an eBay Collector/Trader
			Chapter 10.  The Bulk Reseller
				Selling in Bulk Means Buying in Bulk
				Specializeor Vary Your Inventory?
				Running a Bulk Reseller Business
				Pros and Cons of Bulk Reselling
				How to Become a Bulk Reseller
			Chapter 11.  The Retailer
				Becoming an Authorized Dealer
				Running a Retail Business on eBay
				Pros and Cons of Official Retailing
				How to Become an Official Retailer on eBay
			Chapter 12.  The Manufacturer/Craftsperson
				eBay for Manufacturers
				eBay for Artists and Craftspeople
				Pros and Cons of Selling Your Own Products on eBay
			Chapter 13.  The Trading Assistant
				Selling Other People's Stuff
				Setting Up Shopand Setting Prices
				Running a Consignment Business on eBay
				Pros and Cons of Consignment Selling
				How to Become an eBay Trading Assistant
		Part 3:  Managing Your Day-to-Day Business
			Chapter 14.  Purchasing and Managing Your Inventory
				Where to Find Merchandise to Resell
				Managing Your Inventory Levels
			Chapter 15.  Automating Item Listing
				eBay Turbo Lister
				eBay's Other Listing ProgramsBlackthorne Basic and Blackthorne Pro
				Ándale Lister
				Auction Hawk
				Auctiva
				ChannelAdvisor
				inkFrog
				Vendio Sales Manager
				Other Bulk Listing Options
			Chapter 16.  Managing Customer Payments
				Evaluating Different Payment Options
				Accepting Credit Card Payments via PayPal
				Alternatives to PayPal
			Chapter 17.  Organizing Your Packing and Shipping
				Choosing a Shipping Method
				Calculating Shipping and Handling Fees
				Packing Your Items
				Streamlining the Packing and Shipping Process
				Shipping Larger Items
				Shipping Internationally
			Chapter 18.  Dealing with Customersand Customer Problems
				Answering Bidder Questions
				Managing End-of-Auction Correspondence
				Handling Buyer Complaints
				Dealing with Deadbeat Bidders
				Coping with Complaints About You
			Chapter 19.  Automating Auction Management
				Should You Use an Auction Management Tool?
				Evaluating Auction Management Tools
				Popular Auction Management Tools
				eBay Blackthorne Basic
				eBay Blackthorne Pro
				eBay Selling Manager
				eBay Selling Manager Pro
				Another Option: Software Tools
		Part 4:  Maximizing Your eBay Sales
			Chapter 20.  Increasing Sell-Through
				Setting a Pricing Strategy
				Determining the Best Days and Times to List
				Other Tricks for Improving Item Sell-Through
				Selling Internationally
			Chapter 21.  Choosing the Most Effective Listing Options
				Selecting the Right Auction Length
				Choosing a Different Start Time
				Picking the Right Category
				Choosing Listing Enhancements
				Selecting the Right Pricing Option
			Chapter 22.  Creating More Successful Auction Listings
				Writing an Effective Item Listing
				Creating Better-Looking Item Listings
				Using HTML in Your Listings
				Ready-to-Use HTML Templates
			Chapter 23.  Displaying More Powerful Photographs
				Taking Effective Photos
				Scanning Instead of Shooting
				Editing Your PhotosDigitally
				Adding Photos to Your Item Listings
			Chapter 24.  Promoting Your eBay Auctions
				Cross-Promoting All Your Auctions
				Linking from Other Sites to Your eBay Auctions
				Promoting with eBay Keywords
				Other Ways to Advertise Your Auctions
				Using eBay's Seller Resources
		Part 5:  Growing Your Online Business
			Chapter 25.  Becoming an eBay PowerSeller
				What Is a PowerSeller?
				Do You Qualify?
				PowerSeller Benefits
				How to Become a PowerSeller
				Ten Tips for Achieving PowerSeller Statusor Just Increasing Your Day-to-Day Sales
			Chapter 26.  Selling Fixed-Price Items on eBay Express and Half.com
				Obtaining Additional Exposure with eBay Express
				Offering Books, CDs, and DVDs on Half.com
			Chapter 27.  Opening an eBay Store
				What Is an eBay Store?
				Benefits of Opening Your Own eBay Store
				Do You Qualify?
				The Costs of Running an eBay Store
				How to Set Up an eBay Store
				Promoting Your eBay Store
				Earn Referral Fees
			Chapter 28.  Launching a Full-Featured Merchant Website
				Utilizing a Prepackaged Storefront
				Building Your Own Merchant Site from Scratch
			Chapter 29.  Other Places to Sell Online
				Other Online Auction Sites
				Other Selling Sites
			Chapter 30.  Managing Growth
				Analyzing Your Business
				Locating More Merchandise to Sell
				Finding More Space
				Hiring Additional Employees
				Managing Your Time
				How Big Is Too Big?
		Part 6:  Appendixes
			Appendix A.  Accounting Basics
				Revenues, Expenses, and Profits
				Assets and Liabilities
				The Difference Between Profits and Cash
				Financial Statements
			Appendix B.  Listing Abbreviations
		Index