Chapter 20. Increasing Sell-Through

In theory, eBay is a perfect capitalistic marketplace, where the price of an item is driven by the interplay of supply and demand. Experienced eBay sellers, however, know that there are things they can do to improve chances of selling any particular item and to drive the final selling price to higher levels.

Improving your success rate on eBay isn't as simple as it might be with a traditional business, in which advertising and promotion tend to do the job. On eBay there's really no equivalent of traditional promotion; instead, you can affect your results by manipulating your initial bid price, the day and time that your auction ends, and various other listing enhancements. The process is subtle, but with noticeable results.