Chapter 21. Choosing the Most Effective Listing Options

In the preceding chapter we discussed things you can do to increase your auctions' success rates. Well, eBay offers you several other ways to draw attention to your auctionsalthough not all of them are terribly cost effective.

We'll examine each of eBay's listing enhancements (bold, highlight, gallery, and so on), as well as a few more basic listing strategiessuch as how to determine the right auction length and category. You can select any of these options when you're creating your auction listing.

Be careful when selecting these options, however; each enhancement you select increases your costs, and you can't run a profitable business if your costs are too high!