Marketing

Why People Buy Things They Don't Need. Understanding and Predicting Consumer Behavior20030793186021
Why Customers Come Back. How to Create Lasting Customer Loyalty20031564146952
Innovation Games(c) Creating Breakthrough Products Through Collaborative Play20060321437292
The Humane Interface. New Directions for Designing Interactive Systems ACM Press Series20001591403723
Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market2006081440815X
Electronic Commerce (Networking Serie 2003)20041584500646
The Online Rules of Successful Companies. The Fool-Proof Guide to Building Profits20010130668427
Ambient Findability20050596007655
Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship20031576601323
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