Marketing

	Why People Buy Things They Don't Need. Understanding and Predicting Consumer Behavior	2003	0793186021
	Why Customers Come Back. How to Create Lasting Customer Loyalty	2003	1564146952
	Innovation Games(c) Creating Breakthrough Products Through Collaborative Play	2006	0321437292
	The Humane Interface. New Directions for Designing Interactive Systems ACM Press Series	2000	1591403723
	Don't Think Pink(c) What Really Makes Women Buy(c) and How to Increase Your Share of This Crucial Market	2006	081440815X
	Electronic Commerce (Networking Serie 2003)	2004	1584500646
	The Online Rules of Successful Companies. The Fool-Proof Guide to Building Profits	2001	0130668427
	Ambient Findability	2005	0596007655
	Why CRM Doesn't Work(c) How to Win by Letting Customers Manage the Relationship	2003	1576601323
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