Index_M

M

McDonald's 117, 178, 186, 187 “94

Macintosh 123 “4

Macrae, C. 175

Makro 56

market

concept 3

economy 34 “5

globalization 18 “21

models 3 “4

market research 133

criticism 134

cross-cultural reliability 149 “57

errors 135 “6

cross-cultural validity 138 “49

international research instruments 138

sampling 136 “8

ethnic minorities 157 “9

methodologies 133 “4

primary

experimentation 135

observation 135

survey research 135

understanding meaning 135

marketing 27

across cultures 15 “16

basic cultural mistakes 40 “1, 42

as business ideology 6

challenges to 29 “30

closed-loop techniques 247

conceptual framework 10

creation of wealth 17

creative tensions 11 “12

cultural aspects 6 “7

definitions 4, 18, 165

development 5 “6

dilemmas 308 “9

discipline of 4 “5

importance of culture 7 “8

indivualist 71 “2

new theory 18 “24

orientation 6

product life curve 34

promotions 5

segments 78

seven dimensions model 16 “17

standardization 21

techniques 48 “9

marketing research 133

Marketing Science Institute 292

Marks & Spencer 203

Marlboro 72

Maruyama, 113

mass customization 246

mass manufacturing 59 “62

mass media 20

MasterCard 168

Matsuya 117

measurement of meaning see market research

mechanistic approach 107

MediNet 80

Melville, Herman 168

Mercedes Benz 116, 284

Merrill Lynch 258, 259 “60, 266

metaphysics 134 “5

Mintzberg, Henry 283

Mitsubishi 294

Moore, M. 200

motor cars 5, 64, 76 “7, 108 “9, 116, 165 “6, 170, 284

Motorola 104

multi-tasking 125 “6