If the Web site lacks high-level tools that allow business managers to directly access and modify Web site data, they may call upon the site administrators or site developers to help implement the required changes.
Site administrators are typically tasked with the following types of duties:
Although site administrators are generally accustomed to achieving complex results in these areas with primitive tools, asking them to do so is costly and prone to error. Wherever possible, the best Web site software packages help to automate and simplify the routine tasks in the domain of administrators. This allows fewer site administrators to more successfully manage and grow large-scale retail Web sites.