Loyalty is created one customer at a time. You are the only person that can create loyalty with your customers. There are thousands of things you can do to create customer satisfaction, but there are only five principles you must support to create create loyalty. I am suggesting you incorporate the five principles that create loyalty into your daily work efforts. Your rewards will be enormous.
Include other members of your company, staff, team, or department in this endeavor. When others are included, each of you will strengthen your resolve and benefit from ideas generated by the group. You will also benefit from the objectivity of your peers as you assess and develop specific activities.
Your initial assessment and the mapping of your current activities to the loyalty principles may take several hours. This process can be enhanced if you meet once a week with your peers and only assess and map one principle per week. Even while you are completing these initial meetings, by the third or fourth meeting you should have progress to report in your quest for loyalty.
Creating loyalty is a journey that you will never complete. The results from your efforts will inspire you and your peers with new ideas and activities to further develop. Every business has its own personality, peculiarities, attributes, and characteristics, so as you and your peers develop your specific activities, you will be writing the standard for creating loyalty in your specific business.