Tips From the Einstein of Infomercials

"I've spent years developing products. Take the Rotisserie, for example. It took two-and-a-half years to perfect. I spent every single one of those days thinking about, improving, and testing that product. The secret to marketing it is not just that it's a great product. It's because I believe in it so much, I have such a passion for it, that people really want to try it."

So says Ron Popeil, one of the greatest inventors and marketers of our time. Everyone knows his products, from the food dehydrator to the Popeil pocket fisherman. When he speaks about his products, he doesn't have to try and "sell" them to you; his enthusiasm and his sincere belief in himself and his products do more than any sales pitch could ever accomplish.

"You have to be passionate about whatever it is you're selling, whether it's a pocket fisherman or yourself or your service. When you believe in something—when that belief is positive—people will listen to you. And if it's priced right, they will try it. Contrary to what most people think, consumers don't want cheap things. They're willing to pay, if you can deliver what you promise. If you can convey your passion, they'll pay the price."