Section 1.2. SEO at its Core

1.2. SEO at its Core

The core practices of good SEO are fairly simple:

  • Understand how your pages are viewed by search engine software

  • Take common sense steps to make sure your pages are optimized from the viewpoint of these search engines

    Fortunately, this essentially means practicing good design, which makes your sites easy to use for human visitors as well.

  • Avoid certain over-aggressive SEO practices, which can get your sites blacklisted by the search engines

From a broader viewpoint, good SEO involves creating an effective business campaign: understanding your sales proposition and benefits, creating a strategy for drawing and converting prospects, and being better at what you do than your competition.

Search Engine Optimization
The Truth About Search Engine Optimization
ISBN: 0789738317
EAN: 2147483647
Year: 2004
Pages: 54
Authors: Rebecca Lieb

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