Section 7.4. Action Items


7.4. Action Items

To become an effective and productive user of the Google AdSense and AdWords programs, you should:

  • Learn the basics of Google's search syntax

  • Think about the queries users are likely to use to find your products or services (or products and services similar to yours)

  • Spend some time getting a grasp on what the main parts of Google contain

  • Understand Google's brokering function between the AdSense and AdWords program



Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
ISBN: 0596101082
EAN: 2147483647
Year: 2004
Pages: 145
Authors: Harold Davis

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