I added this chapter to the book for a very important reasonI constantly run into people who treat their digital camera like a film camera that comes with free film. These people (freaks) don't realize that digital is much more than just a new type of "free-film camera" and digital cameras offer advantages that we (they, them, us, etc.) never had in film cameras. So, that's what I tried to do in this chaptershow how the pros take advantage of digital cameras to get the most out of their investment. Now, these pros have to squeeze every advantage out of their cameras for two reasons: (1) they have to monetize the results. They paid a lot of money for these tools for their business, and they have to have a verifiable means of tracking their ROI (return on investment). And (2) they have to be able to make enough money to pay both alimony and child support, because their spouses left them shortly after they went digital, because now they spend all their free time playing around with their photos in Adobe Photoshop. Hey, it's an easy trap to fall into, and I've been known to spend an hour or two in Photoshop myself. But that doesn't mean I've turned my back on my wife and child. I mean, wife and two children. My two boys. I mean, my son and daughter, right? Little what's-her-name? And of course, my son Gerald. Er, Jordan. That's itJordan. Great little boy, too. What's he now, six? Nine! No kidding, he's nine already? Boy, they sure do grow up fast.
I added this chapter to the book for a very important reasonI constantly run into people who treat their digital camera like a film camera that comes with free film. These people (freaks) don't realize that digital is much more than just a new type of "free-film camera" and digital cameras offer advantages that we (they, them, us, etc.) never had in film cameras. So, that's what I tried to do in this chaptershow how the pros take advantage of digital cameras to get the most out of their investment. Now, these pros have to squeeze every advantage out of their cameras for two reasons: (1) they have to monetize the results. They paid a lot of money for these tools for their business, and they have to have a verifiable means of tracking their ROI (return on investment). And (2) they have to be able to make enough money to pay both alimony and child support, because their spouses left them shortly after they went digital, because now they spend all their free time playing around with their photos in Adobe Photoshop. Hey, it's an easy trap to fall into, and I've been known to spend an hour or two in Photoshop myself. But that doesn't mean I've turned my back on my wife and child. I mean, wife and two children. My two boys. I mean, my son and daughter, right? Little what's-her-name? And of course, my son Gerald. Er, Jordan. That's itJordan. Great little boy, too. What's he now, six? Nine! No kidding, he's nine already? Boy, they sure do grow up fast.