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Ethics in Public Relations: A Guide to Best Practice (PR in Practice)

ISBN: 074945332X
EAN: 2147483647

Year: 2004
Pages: 165

Authors: Patricia J Parsons, Patricia J. Parsons

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• Table of Contents
• BackCover
• Ethics In Public Relations--A Guide to Best Practice
• Foreword
• Preface
• Part 1: What Lies Beneath
• Chapter 1: Before We Begin--New Profession... or One of the Oldest?
• PUBLIC RELATIONS ETHICS: OXYMORON?
• A TARNISHED HISTORY
• DEFINING OUR TERMS
• A PROFESSION OR PROFESSIONALISM?
• ASPIRING TO PROFESSIONALISM
• MEASURING YOUR PROFESSIONALISM QUOTIENT
• NOTES
• Chapter 2: A Tangled Web--the Truth About PR Ethics
• AN EPIDEMIC OF LYING
• THE TRUTH IN PUBLIC RELATIONS
• PREDICTING HONESTY ON THE JOB
• TRUTH TELLING AS A PRINCIPLE OF BEHAVIOUR
• NOTES
• Chapter 3: To Do No Harm--the Issue of Trust
• TRUTH AND TRUST
• THE LIMITS OF ORGANIZATIONAL RESPONSIBILITY
• TO WHOM ARE YOU LOYAL?
• NOTES
• Chapter 4: Whose Rights Are Right?
• RIGHTS AND RESPONSIBILITIES
• WHEN MY RIGHT CONFLICTS WITH YOURS
• CONFLICTING RIGHTS IN PUBLIC RELATIONS
• Chapter 5: The Trouble With Rules
• RULES RULE OUR LIVES
• THOSE DARN DEONTOLOGISTS
• THE REAL TROUBLE WITH RULES
• SITUATIONS ALTER CASES
• MORAL RELATIVISM AND SITUATIONS
• THE PROBLEM WITH SITUATIONS
• Chapter 6: Robin Hood Ethics
• WHAT THE HECK IS UTILITARIANISM ?
• MOTIVES BE DAMNED
• PROBLEMS WITH ROBIN HOOD
• NOTES
• Part 2: Ethics and the Practitioner
• Chapter 7: Your Staircase to Respect
• R-E-S-P-E-C-T
• STILL THE MORAL CHILD
• THE MORAL CHILD GROWS UP
• Kohlberg s stages of Moral Development (Your reasons for doing what s right )
• AN ETHICAL LITMUS TEST?
• MORE THAN GOOD MANNERS: ETHICS AND ETIQUETTE
• MORALITY AND YOUR LEVEL OF COMPETENCE
• NOTES
• Chapter 8: The Good, the Bad And the (Almost) Ugly--Ethics Codes
• CODES AS CONTRACTS
• MINIMUM STANDARDS OR IDEALS?
• WHO NEEDS CODES, ANYWAY?
• A GLOBAL CODE?
• RELYING ON A PERSONAL CODE
• USING PERSONAL VALUES
• DEVELOPING YOUR OWN CODE
• NOTES
• Chapter 9: Sex And the Single (or Not) PR Practitioner--Conflict of Interest
• DEFINING A CONFLICT
• SLEEPING WITH... THE ENEMY?
• PRACTICALITIES BEFORE ETHICS
• OUTSIDE CONFLICTS
• PERSONAL RELATIONSHIPS AND ETHICAL PRINCIPLES
• OTHER CONFLICT SITUATIONS
• NOTES
• Chapter 10: You... Against the World
• A DILEMMA YOU DON T NEED
• A CONTINUUM OF TATTLING
• HOW TO BE A WHISTLEBLOWER
• TATTLING
• THE TEMPTATIONS OF MOONLIGHTING
• NOTES
• Part 3: Strategies and Dilemmas
• Chapter 11: Media Relations--Breeding Ground for Ethical Problems
• ETHICS OF THE RELATIONSHIP
• HONESTY IN MEDIA RELATIONS
• MEDIA ACCESS AND ETHICS
• JOURNALISTS HAVE CODES, TOO
• ASPECTS OF ETHICAL MEDIA RELATIONS
• NOTES
• Chapter 12: Persuasion... or Propaganda?
• ENGINEERING CONSENT
• ETHICAL PERSUASION... AN OXYMORON?
• PR FOR BIKER GANGS?
• ANY CLIENT, ANY TIME?
• THE ADVOCATE ARISES
• THE RIGHT TO PR COUNSEL
• SNEAKY PROPAGANDA
• A WAR OF WORDS
• THE PITFALLS OF EUPHEMISM
• DOUBLESPEAK
• THE CONTROLLED LEXICON
• THE VOCABULARY OF PUBLIC RELATIONS
• PERSUASION BY LOBBY
• TRANSPARENCY VERSUS OBFUSCATION
• NOTES
• Chapter 13: Good Causes and Bad Taste
• AWARE OF THE ISSUES
• A STAPLE OF COMMUNITY RELATIONS
• SEEKING A GOOD FIT
• FROM GOOD CAUSES TO GOOD TASTE
• NOTES
• Chapter 14: PR and Plagiarism
• A PR PRACTICE
• DEFINING PLAGIARISM
• CROSSING THE LINE
• NOTES
• Part 4: Organizations, Ethics and Public Relations
• Chapter 15: The True Reality of Everyday Ethics--Making Decisions
• WHY MAKE A DECISION AT ALL?
• THE BEST YOU CAN HOPE FOR
• ETHICAL DILEMMAS: NOT ALL THE SAME
• DECISION STEPS
• MAKING THOSE ETHICAL DECISIONS IN PR
• A CASE IN POINT
• OTHER APPROACHES
• CRITERIA FOR SECOND GUESSING
• PR PRACTITIONERS AS ETHICAL DECISION-MAKERS
• THE RESEARCHER TOLD US SO
• NOTES
• Chapter 16: PR and the Corporate Ethics Programme
• ORGANIZATIONAL ETHICSPR ETHICS: NOT THE SAME THING
• ETHICS AS WINDOW-DRESSING
• SOCIAL RESPONSIBILITY DEFINED
• PUBLIC RELATIONS ROLE
• NOTES
• Chapter 17: Making Business Accountable--the New Breed of PR
• BACK TO THE CLASSROOM
• TEACHING AND LEARNING
• LEARNING ABOUT ETHICS
• DRAWING TO A CONCLUSION
• NOTE
• Appendix 1: For Your Bookshelf
• Appendix 2: Institute of Public Relations Code of Conduct (Reproduced by permission of the IPR)
• Appendix 3: Guidelines for the Ethics Audit
• Components of the ethics audit
• Index
• Index_B
• Index_C
• Index_D
• Index_E
• Index_F
• Index_G
• Index_H
• Index_I
• Index_J
• Index_K
• Index_L
• Index_M
• Index_N
• Index_O
• Index_P-Q
• Index_R
• Index_S
• Index_T
• Index_U
• Index_V
• Index_W-X
• Index_Y
• Index_Z
• List of Figures