Copy from one, it's plagiarism; copy from two, it's research.
”Wilson Mizner (1876-1933)
Sometimes people outside the field of public relations have difficulty understanding just exactly what we do. This is largely because we do most of our work behind the scenes. Then, when they do have an opportunity to learn more about the less-high-profile aspects, they often misinterpret our actions and our motives. Sometimes, however, even within our field we need to consider more deeply how we come to justify widely accepted practices.