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Table of content
Chapter 1: Before We BeginNew Profession
or One of the Oldest?
Figure 1.1: Measuring your PQ
Chapter 2: A Tangled Webthe ˜Truth About PR Ethics
Figure 2.1: Your honesty assessment
Chapter 3: To Do No Harmthe Issue of Trust
Figure 3.1: Juggling your loyalties
Chapter 7: Your Staircase to Respect
Figure 7.1: The staircase to respect
Figure 7.2: Kohlberg's stages of moral development (your reasons for doing what's ˜right)
Figure 7.3: Test your manners
Figure 7.4: Public relations competence check list
Chapter 8: The Good, the Bad And the (Almost) UglyEthics Codes
Figure 8.1: Questions for creating your personal code
Chapter 9: Sex And the Single (or Not) PR PractitionerConflict of Interest
Figure 9.1: Avoiding conflicts of interest
Chapter 13: Good Causes and Bad Taste
Figure 13.1: Questions to assess the ethics of selecting good causes
Chapter 15: The True Reality of Everyday EthicsMaking Decisions
Figure 15.1: The process of PR decision-making revisited
Figure 15.2: Recognizing an ethical issue using the ˜PR Pillars
Figure 15.3: The ˜Potter Box
Figure 15.4: Peter Drucker's ˜mirror test
Figure 15.5: A model for ethics decisions: best practice in public relations
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Table of content
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
Year: 2004
Pages: 165
Authors:
Patricia J Parsons
,
Patricia J. Parsons
BUY ON AMAZON
Oracle Developer Forms Techniques
Querying by Nonbase Table Items
Passing Data from the Called Form to the Calling Form
Intersession and Interdatabase Communication from Forms
Enhancing the Function of Exit Form
Summary
Cisco IP Communications Express: CallManager Express with Cisco Unity Express
Goals of Interoperability
Call Redirection into Voice Mail
Summary
Configuring Cisco UE Backup and Restore
Troubleshooting Basic Cisco IPC Express Features
MySQL Clustering
Installation
Management Nodes
Data Retrieval in MySQL Cluster
What to Look for When Something Goes Wrong
An Overview of Binary Options
The Complete Cisco VPN Configuration Guide
Summary
ISAKMP/IKE Phase 1 Device Authentication
PIX and ASA Site-to-Site Connections
Summary
Troubleshooting PIX and ASA Connections
Mastering Delphi 7
Core Library Classes
Web Services and SOAP
The Microsoft .NET Architecture from the Delphi Perspective
Appendix A Extra Delphi Tools by the Author
Appendix B Extra Delphi Tools from Other Sources
File System Forensic Analysis
Other Topics
Summary
Introduction
Analysis Tools
Metadata Category
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