NOTES

1. Padded r sum s, Business Week , 13 January 2003, Issue 3815, p 84

2. Funk & Wagnall's Standard Desk Dictionary , vol 1 (1975), Funk & Wagnall's, New York, p 218

3. Infoplease online dictionary [accessed 19 January 2003]. http://www.infoplease.com/ipd/A0429648.html

4. Canadian Public Relations Society [accessed 21 November 2003] Code of Professional Standards . http://www.cprs.ca/AboutCPRS/e_code.htm

5. Public Relations Society of America [accessed 21 November 2003] Code of Ethics . http://www.prsa.org/_About/ethics/preamble.asp?ident=eth3

6. Global Alliance for Public Relations and Communication Management [accessed 21 November 2003] Global Protocol on Public Relations Ethics . http://www.globalpr.org/knowedge/ethics/protocol.asp

7. Infoplease.com [accessed 21 November 2003]. http://www.infoplease.com/ipd/A0382180.