WHY MAKE A DECISION AT ALL?


What would happen if you chose not to make a decision in any given conundrum that might face you in your life? Which university should I choose? Oh, I can't decide, so I won't. Which job should I apply for? I can't decide, so I won't. Should I accept that marriage proposal? I can't decide, so I won't.

In the end, in each situation, it should be clear that by choosing not to make a decision is actually making a decision and does not make the situation go away. It simply results in your inability to have any control whatsoever over the outcome. But make no mistake, you still have to live with the consequences.

In most instances, ethical or not, making a decision really results in the resolution of a problem or, as ethicists prefer to call it, a dilemma . A dilemma is actually a particular type of problem ”one in which we are faced with two or more choices all of which are objectionable for one reason or another. If there were one clearly inoffensive choice beside other more offensive ones, then there would be no dilemma, no problem and no doubt about the right decision. Further, it would be a rare ethical dilemma to have to choose between a number of good outcomes . The bottom line still remains: a professional public relations practitioner has to be able to make decisions and ethical decisions are among the specific genres.




Ethics in Public Relations. A Guide to Best Practice
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
Year: 2004
Pages: 165

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