NOTES

1. Institute of Public Relations Code of Conduct [accessed 5 August 2003]. http://www.ipr.org.uk/direct/membership.asp?v1=code

2. Canadian Public Relations Society Code of Professional Standards [accessed 5 August 2003]. http://www.cprs.ca/AboutCPRS/e_code.htm

3. Martinson, David L [accessed 19 May 1998] Educators define telling the ˜truth in PR, published by the Association for Education in Journalism and Mass Communication No. 33, November 1993. http://www.usc.edu/ schools /annenberg/asc/projects/prd/33martin.html

4. O'Malley, Peter [accessed 5 August 2000] In praise of secrecy . http://www.omalco.com/cprs.htm

5. Green, Mitchell [accessed 5 August 2003] Truthtelling. 5 August 2003 http://www.people. virginia .edu/~msg6m/TRUTHTEL.pdf

6. Weisul, K & Merritt, J (12 December 2002) You mean cheating is wrong? Business Week , p 8

7. See Students in Free Enterprise Web site. http://www.sife.org

8. Sims, R (1993) The relationship between academic dishonesty and unethical business practices, Journal of Education for Business, 68 (4), pp 207-211

9. Yoon, Lisa [accessed 5 August 2003] Double-dealing duffers (October 2002). http://www.cfo.com/printarticle/0,5317,7873C,00.html