Chapter 16: PR and the Corporate Ethics Programme


OVERVIEW

Aim above morality. Be not simply good; be good for something.

”Henry David Thoreau

Social responsibility . It was the catch phrase of the 1990s, with ethics courses springing up all over MBA programmes, and organizational ethics coming under public scrutiny. It spawned a whole industry: the corporate ethics adviser. And public relations firms were right there to help companies communicate their new codes of conduct to employees and their external publics. In fact, ethics seems to have become something to be managed strategically as part of a public relations strategy.

The question that arises from this from a public relations ethics point of view is: When is ethics about the right thing to do and when is it about making an organization look good?




Ethics in Public Relations. A Guide to Best Practice
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
Year: 2004
Pages: 165

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