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Putting Your Small Business on the Web

ISBN: 0201717131
EAN: 2147483647

Year: 1999
Pages: 83

Authors: Maria Langer

BUY ON AMAZON

• Putting Your Small Business on the Web The Peachpit Guide to Webtop Publishing
• Table of Contents
• Copyright
• Acknowledgments
• Introduction: Start Here
• Putting Your Small Business on the Web
• About the Author
• Who Am I?
• Why I Wrote This Book
• How You Can Contact Me
• Part I: Overview
• Chapter 1. Internet Basics
• Internet 101
• The World Wide Web
• Web Usage
• Food for Thought
• Chapter 2. What the Web Can-and Can t-Do for You
• What the Web Can Do
• What the Web Can t Do
• Food for Thought
• Chapter 3. What It Costs
• Site Design Construction
• Site Setup Hosting
• Site Maintenance
• Additional Fees Hidden Costs
• Food for Thought
• Chapter 4. Web Hosting Options
• ISP Web Hosting
• Server Co-Location
• On-Premises Server
• Food for Thought
• Part II: Building Your Site
• Chapter 5. Site Content
• The Bare Minimum
• Meeting Your Objectives
• Content Responsibility
• Food for Thought
• Chapter 6. Interface Elements Features
• Basic Elements
• Form-Based Elements Features
• Other Features
• Food for Thought
• Chapter 7. Site Page Design
• Developing the Right Look
• Effective Navigation
• Food for Thought
• Chapter 8. Saving Money by Doing It Yourself
• Building Web Pages: An Overview
• Web Authoring Tools Techniques
• Tips for Doing It Right
• Food for Thought
• Chapter 9. Working with a Web Designer
• Finding a Web Designer
• Staying In Control
• Food for Thought
• Part III: Going Online
• Chapter 10. Uploading Your Site
• All about FTP
• Uploading Updating Your Site
• Food for Thought
• Chapter 11. Directing Visitors to Your Site
• Promoting Your Site
• Getting Found
• Food for Thought
• Chapter 12. Maintaining Your Site
• Updating Site Content Features
• Monitoring Usage
• Food for Thought
• Part IV: Appendixes
• Appendix A. Bibliography
• Appendix B. Web Sites Pages
• Examples
• Resources
• index
• index_A
• index_F
• index_K
• index_L
• index_M
• index_T
• index_U