Chapter 5. Site Content

A Web site's content is the information that is available on the site. Theoretically, it's the reason people visit a site ”to get information they need about your business and its products or services. The more useful information visitors can get, the more likely they are to visit your site again.

This chapter lists and explains many of the content options you should consider as you decide what your site's pages should include. It also introduces the concept of content responsibility.

In This Chapter

The Bare Minimum

Meeting Your Objectives

Content Responsibility