Table of Contents

	Table of Contents
	Index

Putting Your Small Business on the Web The Peachpit Guide to Webtop Publishing
By Maria  Langer
Publisher	: Peachpit Press
Pub Date	: July 17, 2000
ISBN	: 0-201-71713-1
Pages	: 240
Slots	: 1			Copyright
		Acknowledgments
		Introduction: Start Here
			Putting Your Small Business on the Web
		About the Author
			Who Am I?
			Why I Wrote This Book
			How You Can Contact Me
		Part I:   Overview
			Chapter  1.   Internet Basics
				Internet 101
				The World Wide Web
				Web Usage
				Food for Thought
			Chapter  2.   What the Web Can ”and Can't ”Do for You
				What the Web Can Do
				What the Web Can't Do
				Food for Thought
			Chapter  3.   What It Costs
				Site Design & Construction
				Site Setup & Hosting
				Site Maintenance
				Additional Fees & Hidden Costs
				Food for Thought
			Chapter  4.   Web Hosting Options
				ISP Web Hosting
				Server Co-Location
				On-Premises Server
				Food for Thought
		Part II:   Building Your Site
			Chapter  5.   Site Content
				The Bare Minimum
				Meeting Your Objectives
				Content Responsibility
				Food for Thought
			Chapter  6.   Interface Elements & Features
				Basic Elements
				Form-Based Elements & Features
				Other Features
				Food for Thought
			Chapter  7.   Site & Page Design
				Developing the Right Look
				Effective Navigation
				Food for Thought
			Chapter  8.   Saving Money by Doing It Yourself
				Building Web Pages: An Overview
				Web Authoring Tools & Techniques
				Tips for Doing It Right
				Food for Thought
			Chapter  9.   Working with a Web Designer
				Finding a Web Designer
				Staying In Control
				Food for Thought
		Part III:   Going Online
			Chapter  10.   Uploading Your Site
				All about FTP
				Uploading & Updating Your Site
				Food for Thought
			Chapter  11.   Directing Visitors to Your Site
				Promoting Your Site
				Getting Found
				Food for Thought
			Chapter  12.   Maintaining Your Site
				Updating Site Content & Features
				Monitoring Usage
				Food for Thought
		Part IV:   Appendixes
			Appendix A.   Bibliography
			Appendix B.   Web Sites & Pages
				Examples
				Resources
		Index