Putting Your Small Business on the Web The Peachpit Guide to Webtop Publishing

 
   
  Table of Contents
  Index
Putting Your Small Business on the Web
The Peachpit Guide to Webtop Publishing
By Maria  Langer
 
Publisher : Peachpit Press
Pub Date : July 17, 2000
ISBN : 0-201-71713-1
Pages : 240
Slots : 1    


Targeted for small business owners interested in how the Web can extend their business reach and profitability, Putting Your Small Business on the Web explains how to create an online presence for an existing small business. Many business owners want to become part of the e-commerce revolution, but have unrealistic expectations that a Web site will instantly perform miracles for their company. Maria Langer includes real-life examples of small business Web sites that do and don't work. Topics covered include: Building your Web site, reducing marketing costs, site setup, Web design and content, and how to work with search engines to make your site easy to find.

 
   
   
  Table of Contents
  Index
Putting Your Small Business on the Web
The Peachpit Guide to Webtop Publishing
By Maria  Langer
 
Publisher : Peachpit Press
Pub Date : July 17, 2000
ISBN : 0-201-71713-1
Pages : 240
Slots : 1     Copyright
      Acknowledgments
      Introduction: Start Here
        Putting Your Small Business on the Web
      About the Author
        Who Am I?
        Why I Wrote This Book
        How You Can Contact Me
      Part I:   Overview
        Chapter  1.   Internet Basics
        Internet 101
        The World Wide Web
        Web Usage
        Food for Thought
        Chapter  2.   What the Web Can ”and Can't ”Do for You
        What the Web Can Do
        What the Web Can't Do
        Food for Thought
        Chapter  3.   What It Costs
        Site Design & Construction
        Site Setup & Hosting
        Site Maintenance
        Additional Fees & Hidden Costs
        Food for Thought
        Chapter  4.   Web Hosting Options
        ISP Web Hosting
        Server Co-Location
        On-Premises Server
        Food for Thought
      Part II:   Building Your Site
        Chapter  5.   Site Content
        The Bare Minimum
        Meeting Your Objectives
        Content Responsibility
        Food for Thought
        Chapter  6.   Interface Elements & Features
        Basic Elements
        Form-Based Elements & Features
        Other Features
        Food for Thought
        Chapter  7.   Site & Page Design
        Developing the Right Look
        Effective Navigation
        Food for Thought
        Chapter  8.   Saving Money by Doing It Yourself
        Building Web Pages: An Overview
        Web Authoring Tools & Techniques
        Tips for Doing It Right
        Food for Thought
        Chapter  9.   Working with a Web Designer
        Finding a Web Designer
        Staying In Control
        Food for Thought
      Part III:   Going Online
        Chapter  10.   Uploading Your Site
        All about FTP
        Uploading & Updating Your Site
        Food for Thought
        Chapter  11.   Directing Visitors to Your Site
        Promoting Your Site
        Getting Found
        Food for Thought
        Chapter  12.   Maintaining Your Site
        Updating Site Content & Features
        Monitoring Usage
        Food for Thought
      Part IV:   Appendixes
        Appendix A.   Bibliography
        Appendix B.   Web Sites & Pages
        Examples
        Resources
      Index